In a country where mobile data is increasingly affordable and smartphones are in nearly every pocket, traditional radios are no longer the only way people are tuning in to programmes.
Author: Andy Iverson, key account manager at Algoa FM
South African brands and companies that rely solely on traditional media are leaving audience, influence, and revenue on the table.
Live streaming platforms such as Algoa FM’s live stream, are powerful tools for fine-tuning advertising budgets to connect more closely with your target market.
Insights into your customers' engagement – measurable and targetable
A whole new world of data becomes immediately available to you. Platforms like Algoa FM’s iono.fm turn every listener into a traceable, actionable data point.
We can measure how long they’ve listened, to which show, to what segment, on which device, in which province or city, and even which advertiser’s spot they skipped (or didn’t).
This is not just numbers. It’s pure gold for your sales strategy.
Algoa FM brings the human touch to the digital realm
Listeners connect with Algoa FM because our presenters are not faceless algorithms. They are personalities with familiar voices who bring your message closer to a loyal, affluent audience: SEM 8 to 10 decision-makers who tune in for local news, traffic from the N2, and the feel-good vibes.
Studies show that radio streaming retains the medium’s trust factor, with 75 to 90% ad completion rates because listeners choose the station for its personality – not just a song.
In contrast, the ad-skipping culture (especially on premium tiers) of other platforms dilutes your intended impact.
Beyond the broadcast footprint
Does your brand have national potential? Do you need to reach high-SEM listeners even when they’re outside the traditional Algoa FM broadcast footprint?
With a pre-roll commercial on Algoa FM's Live stream, your message reaches listeners in Gauteng, KZN, the Western Cape, or any other province – hitting them while they’re in driving in Sandton on business, shopping in Umhlanga, or touring the winelands in Stellenbosch.
Foreground, deliberate listening from a high-value audience
Live Stream listeners don’t stumble across Algoa FM in a taxi or a factory. They actively select the station’s live stream online, tap play, and connect CarPlay, AirPods, or their Bluetooth speakers.
These are SEM 8 to 10 decision-makers choosing Algoa FM as their soundtrack – in the car, at work, on the beach, or jogging along that scenic valley trail. That intentional behaviour delivers 75 to 90 % ad completion rates and session lengths that far outperform most national streaming services.
Your 30-second pre-roll commercial isn’t background noise – it’s the only thing they’re hearing, and they chose it.
The bottom line for you
In 2026, placing your brand on Algoa FM remains the best and most effective solution to bring your brand closer to customers from the Garden Route to the Wild coast and right through the Karoo. Adding Algoa FM’s streaming inventory adds verified impressions, viewability, and precise geo-targeting in the exact parts of South Africa that matter most to your business.
Intrigued?
Run a two-week streaming test with Algoa FM and iono.fm and you’ll know within days which creative, day-part, and geo-fence is driving foot traffic or online conversions. Once we’ve helped you to perfect the formula, you can increase the budget with confidence and own the conversation in 2026 – ahead of your competitors.
Contact Algoa FM’s sales manager, Dennis Karantges on 041 505 9497 or via email at az.oc.mfaogla@k.sinned.
