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The power of place in modern marketing
In the swiftly changing realm of digital marketing, Location-Based Marketing (LBM) has emerged as a revolutionary strategy, leveraging geographical data to target consumers with unparalleled precision. 23 May 2024 Read more

Amazon is here: Dentsu South Africa is ready!
The wait is over! Amazon, the global e-commerce giant, has made its grand entrance into the South African market. Dentsu South Africa stands at the forefront, armed with expertise and determination, ready to help businesses navigate this new landscape. 22 May 2024 Read more

Dentsu Africa’s unstoppable rise: Triumphs at 2024 Pitcher Awards
Dentsu Africa has been crowned Africa Advertising Agency Network of the Year at the 2024 Pitcher Awards, a prestigious recognition known as the “Pan-African benchmark for creative excellence”. 21 May 2024 Read more

Game changer: How data science is reshaping esports
Gaming has transformed into a $168bn industry, establishing itself as the leading sector in entertainment. Its pervasive culture is evident in various forms of media, including film, TV, books, and fashion, influenced by iconic games like Super Mario Brothers and Street Fighter. 8 May 2024 Read more

The new frontier: AI-driven marketing in the digital age
In the fast-paced realm of digital marketing, where every interaction counts and consumer engagement is paramount, the fusion of Artificial Intelligence (AI) and Machine Learning (ML) has evolved from a trend to a necessity. 30 Apr 2024 Read more

Chantel Harrison elevates to managing director role at iProspect South Africa
iProspect South Africa proudly announces the promotion of Chantel Harrison to the position of managing director, effective June 2024. With a background in media spanning over a decade, Chantel’s journey within the industry has been nothing short of remarkable. 19 Apr 2024 Read more

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony
iProspect dentsu South Africa (SA) proudly announces its remarkable achievement at the Smarties Gala Awards Ceremony, where the company was were honoured for its exceptional contributions to modern marketing in South Africa. The event saw iProspect dentsu clinch several accolades across diverse categories. 18 Apr 2024 Read more

Does anyone know what content is any more?
What is content anyway? Well, other than being the most overtraded word in marketing history, it also appears to mean different things to different people most of the time. 16 Apr 2024 Read more

Cannes Lions has unveiled its latest cohort
Cannes Lions has announced its latest group for the 2024 #SeeItBeIt program, which aims to promote gender diversity in creative leadership. Michelle Marais, a senior copywriter at Dentsu Creative South Africa, is among the 19 talents chosen from 14 different markets. The program, held during the Cannes Lions International Festival of Creativity from June 17 to 21, offers a tailored four-day experience including mentorship sessions, masterclasses with industry leaders, and exclusive insights. 11 Apr 2024 Read more

Amazon is coming and it’s going to be Big! Or is it?
Amazon is set to launch in South Africa, marking a significant development for the industry. Despite the initial buzz surrounding this announcement in Q4 of 2023, there has been no further update on the launch. Nevertheless, businesses can prepare themselves to seize the opportunity as 'first movers' within their respective verticals. 10 Apr 2024 Read more

Unlocking Africa’s fintech potential: Insights from Dentsu and McKinsey
In all honesty, I have always had an intellectual crush on the McKinsey reports and having eagerly poured over their latest report and absorbed it almost word for word, I want to share the following, whilst Dentsu used different words and different angles to review the markets, we are definitely on the same road in Africa, our continent of vibrant cultures, diverse landscapes, and untapped potential, is now witnessing a financial revolution driven by technology. 3 Apr 2024 Read more

Lebohang Luvuno assumes role as general manager for Dentsu Creative, Johannesburg
Dentsu Creative, proudly announces the appointment of Lebohang Luvuno as the general manager for its Johannesburg office. With an impressive career spanning 15 years in advertising, Lebohang brings a wealth of experience and a passion for brand and people growth. Throughout her career, Lebohang has cultivated invaluable expertise working with esteemed clients such as SABC, Tiger Brands, Builders, Anglo-American and Standard Bank. 2 Apr 2024 Read more

Packaged to prosperity: MENA's retail sector set for 21% surge by 2026
In a landscape of rapid change and evolving consumer habits, the MENA region stands at the forefront of retail transformation. 23 Feb 2024 Read more

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies
The African market, characterised by its vibrancy and diversity, poses unique challenges and opportunities for brands striving for sustained success. 21 Feb 2024 Read more

Dentsu Creative named Lead Creative Agency for Stella and Corona
Following the triumph of the Creative X awards, Dentsu Creative proudly announces its dynamic collaboration with AB InBev Premium Co. (Stella and Corona) as lead creative agency for South Africa, effective 1 February 2024. 13 Feb 2024 Read more

Dentsu: Where future leaders are forged with Red & Yellow
Join us in shaping the future of advertising and media at Dentsu. Proudly partnering with Red & Yellow, South Africa's premier creative school, we're revolutionising professional development. 9 Feb 2024 Read more

Dentsu Creative celebrates major milestone with Unilever OMO Future Markets category
Dentsu Creative (DC), a leading global creative agency, proudly announces its recent success in securing the Unilever OMO Future Markets category account in the sub-Saharan Africa (SSA) region, marking a significant milestone in the agency's continued growth and strategic partnerships. The collaboration with the Unilever OMO Future Market Category team reflects the culmination of an extensive and competitive selection process, where DC has been selected as the lead advertising and creative partner. 2 Feb 2024 Read more

Advancement of exceptional talent at Dentsu Performance Media
Dentsu Performance Media (DPM), Dentsu's specialised unit encompassing programmatic, search, SEO, social, and ad operations, stands as a central hub designed to optimise the potential opportunities inherent in digital media and technology. Its purpose is to align with multichannel marketing objectives by fostering the adoption of best practices in deploying pertinent digital media, experiences, insights, and technology across Dentsu SA and its affiliated media brands. 25 Jan 2024 Read more

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!
In just the last two years, the landscape of online commerce in South Africa has experienced exponential growth. The surge is attributed to the widespread ownership of mobile devices and the increased accessibility of the internet across the country. In 2023, South Africa boasted an internet penetration of 72.3%, with a substantial 43.48 million internet users (Kemp, 2023), indicating a significant digital shift. However, despite these positive figures, it's essential to recognise the substantial untapped opportunities in the online realm, with a significant portion of the population still offline. 23 Jan 2024 Read more

Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia
Dentsu Africa is delighted to announce Chishimba Musonda as the new managing director for dentsu Zambia, effective 1 January 2024. 14 Dec 2023 Read more


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