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Dentsu International appoints Fred Levron as global chief creative officerDentsu International announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network's holistic creative agenda and its portfolio of creative agencies worldwide. 20 Jul 2021 Read more

Dentsu Africa launches Finance, banking and insurance like never beforeThe third edition in the Dentsu Wisdom Series titled Finance, banking and insurance like never before has officially launched. To navigate a storm, you need a compass. That is why Dentsu Africa developed a series of clear, actionable reports that help brands adapt to life in the new normal. 16 Jul 2021 Read more

Impact of Covid on out-of-homeThe ramifications and knock-on effect of 2020 and the Covid-19 pandemic are huge for OOH, says Dee Cindi, OOH business unit director at Redstar. 14 Jul 2021 Read more

Your business growth and Google AdsFor years now, Google Ads (Google AdWords) has been at the forefront of digital advertising. A continuously evolving ad serving technology platform - which has been responsible for the growth of many businesses. However, only those who have fully embraced it and the larger digital ecosystem. In this article, I'll cover why Google Ads has become such a powerhouse for almost any business to reach their ideal customers whilst measuring and tracking campaign performance. Whether it be leads or sales, there is no doubt that Google Ads has mastered the approach of growing businesses. 9 Jul 2021 Read more

Marketing: Confidently claiming its place at the tableDo our marketers of both present and future feel as if the actions and foundations set by those of the past have been the sole driving force behind marketing's undervalued perceptions within the business ecosystem? Asks Glen Attwell, media account manager at Vizeum South Africa 8 Jul 2021 Read more


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