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How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

By Austin Efienamokwu 27 Mar 2020

Company news
FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

According to the latest Global Advertising Trends report which focuses on FMCG and Covid-19, FMCG brands are better placed to weather the storm than other sectors...

3 days ago

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Nielsen has found that global consumers are adapting their purchase behaviour to cope with the rapidly evolving situation we find ourselves in during the Covid-19 pandemic...

26 Mar 2020

Why Africa's journalists aren't doing a good job on Covid-19

How can African journalism highlight the continent's challenges and vulnerabilities, which are often ignored by internationalised responses?...

By George Ogola 26 Mar 2020

#Covid-19: Bizcommunity takes business virtual, as usual

Bizcommunity has always been the place where virtual business gets done and is fully set up to seamlessly enable your business communications through the 21-day national lockdown, starting at midnight on 26 March 2020...

Issued by Bizcommunity.com 25 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024

E-retail transaction values will reach $4.8tn by 2024, up from $3.3 trillion in 2020, according to a new report from Juniper Research...

24 Mar 2020

Masterclass unpacks ethics of sustainability within African fashion

The first in a series of masterclasses held by AFI tackled the topic of sustainability in the local fashion industry...

18 Mar 2020

What people really get up to in self-isolation

We used enhanced visual analytics to take a look at trends from social media, and get a better view of how people are responding to COVID-19...

By Izzy Pugh, Issued by Kantar 25 Mar 2020

Media effectiveness during Covid-19

What should advertisers and media owners be considering during these challenging times?

By Jane Ostler, Issued by Kantar 23 Mar 2020

Covid-19: African News Agency launches free public info portal

To combat the spread of misinformation pertaining to the coronavirus (Covid-19) pandemic, the African News Agency (ANA) has launched a dedicated content portal to provide a credible and verified source of news and information...

Issued by Independent Media 20 Mar 2020

Dentsu Aegis Network SSA launches Dentsu Data Labs

Dentsu Aegis Network sub-Saharan Africa has launched Dentsu Data Labs - this specialist division will lead the way in data intelligence and consultancy, marketing technology and audience insights...

Issued by Dentsu Aegis Network 17 Mar 2020

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