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IMC Conference Press Office
The Nedbank IMC has become Africa's premier integrated marketing conference.
Any marketing person irrespective of role, level or discipline needs to attend this conference.
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Unlocking the power of everyday content
Every marketer knows that content is king, now more than ever, and especially in the social media, short-form video era. But why exactly? Brands are having to keep up with tech-savvy and hyper-informed consumers. Consumers who are always on, engaged and looking for authentic, appealing and personal relationships with brands. 2 Jul 2024 Read more

Staring down challenges... and winning
This year Africa’s biggest marketing conference, the Nedbank IMC, is all about challenges and how to keep pace with an industry constantly catching up to change. In emerging markets, like those on the African continent, these challenges are often intensified by socio-political intricacies, financial constraints and under-developed technologies. 11 Jun 2024 Read more

May the future force be with you... a thinking session that will redefine your approach to tomorrow
These days it’s increasingly hard for brands (or businesses) to think about tomorrow’s plans when they are busy trying to just keep their heads above water today. But with global challenges and a marketing universe that transforms at breakneck speed, they must adapt or die. 28 May 2024 Read more

5 international speakers on world-class marketing conference agenda
In keeping with its own theme of “Challenge yourself”, Africa’s biggest marketing conference, the Nedbank IMC Conference, has delivered an agenda that confirms its reputation as the continent’s most innovative marketing gathering. 15 May 2024 Read more

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers
Marko Stavrou, better known as The Gen Z Guy and CEO of Stavrou Consulting may be young, but he is already one of Africa's leading Generation Z strategists and next-generation business leaders. This 19-year-old consults to big business and many others, on how to better connect with their Generation Z consumers and employees. Like all Gen Zers, Marko documents his life and learnings through many social media channels, reaching more than two million people across all his platforms in 2023. 6 May 2024 Read more

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC
Flying in from New York to present exclusively at the conference on the 19th September, Bull’s presentation is titled “Creating a Creating Culture”. 11 Apr 2024 Read more

Helping marketers drive more humanised growth at the Nedbank IMC 2024
Best-selling author of The Global Brand CEO, renowned thought leader and international speaker Frank van den Driest, will be presenting a global keynote in-person at the Conference on the 19 September. 22 Mar 2024 Read more

Africa’s biggest marketing conference opens bookings
The Nedbank IMC is taking place in-person in Johannesburg and online on 19 September. The 2024 theme is: ‘Challenge Yourself. Keep Learning. Keep Leading’. 13 Feb 2024 Read more

Marketing UpClose&Personal: Insights and reflections from the Nedbank IMC 2023 Conference
The Nedbank IMC Conference, in collaboration with Meltwater, the global leader in social and media intelligence, has released its 2023 Conference White Paper. Authored by Louise Burgers and Tendai Mbumbwa, two top academics and lecturers at Red and Yellow Creative School of Business, the White Paper skilfully synthesises and reflects on the event's key take outs and teachings. It's a paper prepared by the industry for the industry. 31 Oct 2023 Read more

World-class content lauded at Nedbank IMC 2023
The Nedbank IMC Conference once again confirmed its top spot as Africa's leading marketing conference on 15 September. Over 2,000 delegates joined the hybrid event with the Joburg in-person venue being sold out two months in advance. 21 Sep 2023 Read more

Sellout Nedbank IMC 2023 offers a waiting list and virtual options
The Nedbank IMC Conference is living up to its reputation as the most prestigious and sought after marketing event in SA. In-person tickets to the event on 15 September have now sold out. But the Nedbank IMC's always-slick virtual alternative, which has seen thousands attend in the past couple of years, remains open, as well as a waiting list for the in-person event. 16 Aug 2023 Read more

The battle of the boardroom at the Nedbank IMC Conference
"There are only two things in a business that make money - innovation and marketing, everything else is a cost," said Peter Drucker, the father of management consulting. Why then is the CMO, the person responsible for marketing, often the one who draws the shortest straw (or is that chair) at the boardroom table? At this year's Nedbank Integrated Marketing Council (IMC) Conference on the 15 September, the popular CEO/CMO discussion series will continue with another panel of heavy hitters. 11 Aug 2023 Read more

Nedbank IMC announces Red & Yellow as official bursary partner
This year's Nedbank Integrated Marketing Council (IMC) Conference, taking place on 15 September, again promises to be the showcase marketing event in Africa that draws thought leaders from all over the world to discuss "Marketing is Business©". One of the IMC's fundamental objectives is equipping the youth with the relevant skills and experience to lead the way in an increasingly competitive marketing sector. 2 Aug 2023 Read more

Nick Law, creative chairperson of Accenture Song, to present global keynote at Nedbank IMC Conference
Creativity now, more than ever, is a key driver to differentiating your brand, engaging meaningfully with your customers and standing out amongst the ever-increasing 'noise' of today's consumer-driven world. Technology is integral to this process but is fast becoming a double-edged sword- offering limitless possibilities for consumer engagement on the one hand, but also bringing with it audiences who are more demanding, more socially-conscious and not afraid to 'voice their choice'. 27 Jul 2023 Read more

The route to CEO via marketing
Doug Place is a man on a mission. As the current chairperson of the Marketing Association of South Africa (Masa) and a leading marketer in SA, he is committed to ramping up professionalism in our marketing industry, and considering how marketing can be leveraged to build robust SA businesses. 20 Jul 2023 Read more

Nedbank IMC has fun with Obi Asika, one of Nigeria's foremost creative dynamos
Obi Asika is a well-respected and well-loved cultural heavyweight who has operated across the breadth of Nigeria's creative industries. The good news is that he will be speaking at this year's Nedbank Integrated Marketing Council (IMC) conference, offering up 10 African insights in 10 minutes. Whether it is his pioneering involvement in the globalisation of Afrobeats from Nigeria, the establishment of international strategic communications and production companies, or as executive producer of major TV reality shows in Nigeria like Big Brother or The Apprentice Africa, Asika has a talent for making things happen. 11 Jul 2023 Read more

Got their attention? Keep it! Find out how at Nedbank IMC 2023
Attention is often described as the new currency in marketing, but it's a complex currency to master and deal in - understanding the different facets of attention and how best to maximise on them in your creative campaigns can be tricky. Orlando Wood, chief innovation officer at System1 Group has been doing just this. In partnership with Joe Public, Wood will be sharing his insights virtually at Nedbank Integrated Marketing Council (IMC) Conference on 15 September. 29 Jun 2023 Read more

Making magic at the Nedbank IMC with Luca Gallarelli
It's time to learn more and get upclose&personal at this year's Nedbank Integrated Marketing Council (IMC) conference and learn to live on the right side of chaos! Luca Gallarelli, group CEO of TBWA\South Africa, will be one of the engaging thought leaders taking to the stage on 15 September. He will talk to delegates about the art of effective integration that delivers magic. Get ready to be inspired! 20 Jun 2023 Read more

IMC teams with global CMO Council to further marketing prowess and performance in Africa
The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the relevance, content and reach of its upcoming Nedbank IMC Conference to be staged live and virtually on 15 September 2023 from Johannesburg. 6 Jun 2023 Read more

The future of reputation at Nedbank IMC
Emboldened by the real-time social media-driven environment, our customers and consumers have never been as vocally critical of brands as they are today. With this, reputational risk has never been more critical to the long-term management of brands and companies. Yet despite this, many brands still continue to flounder on the rocks of their reputations when the doodoo hits the fan. 31 May 2023 Read more

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