The Nedbank IMC Conference, in collaboration with Meltwater, the global leader in social and media intelligence, has released its 2023 Conference White Paper. Authored by Louise Burgers and Tendai Mbumbwa, two top academics and lecturers at Red and Yellow Creative School of Business, the White Paper skilfully synthesises and reflects on the event's key take outs and teachings. It's a paper prepared by the industry for the industry. 31 Oct 2023 Read more The Nedbank IMC Conference once again confirmed its top spot as Africa's leading marketing conference on 15 September. Over 2,000 delegates joined the hybrid event with the Joburg in-person venue being sold out two months in advance. 21 Sep 2023 Read more The Nedbank IMC Conference is living up to its reputation as the most prestigious and sought after marketing event in SA. In-person tickets to the event on 15 September have now sold out. But the Nedbank IMC's always-slick virtual alternative, which has seen thousands attend in the past couple of years, remains open, as well as a waiting list for the in-person event. 16 Aug 2023 Read more "There are only two things in a business that make money - innovation and marketing, everything else is a cost," said Peter Drucker, the father of management consulting. Why then is the CMO, the person responsible for marketing, often the one who draws the shortest straw (or is that chair) at the boardroom table? At this year's Nedbank Integrated Marketing Council (IMC) Conference on the 15 September, the popular CEO/CMO discussion series will continue with another panel of heavy hitters. 11 Aug 2023 Read more This year's Nedbank Integrated Marketing Council (IMC) Conference, taking place on 15 September, again promises to be the showcase marketing event in Africa that draws thought leaders from all over the world to discuss "Marketing is Business©". One of the IMC's fundamental objectives is equipping the youth with the relevant skills and experience to lead the way in an increasingly competitive marketing sector. 2 Aug 2023 Read more Creativity now, more than ever, is a key driver to differentiating your brand, engaging meaningfully with your customers and standing out amongst the ever-increasing 'noise' of today's consumer-driven world. Technology is integral to this process but is fast becoming a double-edged sword- offering limitless possibilities for consumer engagement on the one hand, but also bringing with it audiences who are more demanding, more socially-conscious and not afraid to 'voice their choice'. 27 Jul 2023 Read more Doug Place is a man on a mission. As the current chairperson of the Marketing Association of South Africa (Masa) and a leading marketer in SA, he is committed to ramping up professionalism in our marketing industry, and considering how marketing can be leveraged to build robust SA businesses. 20 Jul 2023 Read more Obi Asika is a well-respected and well-loved cultural heavyweight who has operated across the breadth of Nigeria's creative industries. The good news is that he will be speaking at this year's Nedbank Integrated Marketing Council (IMC) conference, offering up 10 African insights in 10 minutes. Whether it is his pioneering involvement in the globalisation of Afrobeats from Nigeria, the establishment of international strategic communications and production companies, or as executive producer of major TV reality shows in Nigeria like Big Brother or The Apprentice Africa, Asika has a talent for making things happen. 11 Jul 2023 Read more Attention is often described as the new currency in marketing, but it's a complex currency to master and deal in - understanding the different facets of attention and how best to maximise on them in your creative campaigns can be tricky. Orlando Wood, chief innovation officer at System1 Group has been doing just this. In partnership with Joe Public, Wood will be sharing his insights virtually at Nedbank Integrated Marketing Council (IMC) Conference on 15 September. 29 Jun 2023 Read more It's time to learn more and get upclose&personal at this year's Nedbank Integrated Marketing Council (IMC) conference and learn to live on the right side of chaos! Luca Gallarelli, group CEO of TBWA\South Africa, will be one of the engaging thought leaders taking to the stage on 15 September. He will talk to delegates about the art of effective integration that delivers magic. Get ready to be inspired! 20 Jun 2023 Read more The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the relevance, content and reach of its upcoming Nedbank IMC Conference to be staged live and virtually on 15 September 2023 from Johannesburg. 6 Jun 2023 Read more Emboldened by the real-time social media-driven environment, our customers and consumers have never been as vocally critical of brands as they are today. With this, reputational risk has never been more critical to the long-term management of brands and companies. Yet despite this, many brands still continue to flounder on the rocks of their reputations when the doodoo hits the fan. 31 May 2023 Read more Is your relationship with your client or agency a match made in heaven? Or do you find yourselves at opposite ends of the table, fretting about how you'll ever align? The cornerstone of successful marketing undoubtedly lies in the healthy connection between these cardinal points. But secretly, many of us struggle to find that perfect balance. The good news is that we're not alone and help is at hand! Four powerhouse marketing specialists will join in a panel discussion at the Nedbank IMC 2023, to unpack just how we can optimise these relationships. 4 May 2023 Read more Marketers, brand custodians and creators might well believe that we have reached the zenith of marketing. After all, we've arrived at a time where we understand our clients better than ever before. It's common practice to leverage powerful datasets to pre-empt buying patterns and engage in real-time conversations to gauge client sentiment. The reality is that we're only scratching the surface. The frontiers of marketing continue to expand, and we're just getting started. 19 Apr 2023 Read more On 15 September, Shukri Toefy entrepreneur and global speaker, will explain to Nedbank IMC 2023 delegates how to get up close and personal with our inner entrepreneurs. 13 Apr 2023 Read more With more than 20 thought leaders converging in person at this year's hybrid Nedbank Integrated Marketing Council (IMC) conference taking place on 15 September, it's going to be personal. From walking the sometimes lonely journey of an entrepreneur to guiding a team or leading a company, the 2023 cohort of speakers will each provide their unique insight into what it means to get up close and personal in the business of marketing. 7 Mar 2023 Read more This year the Nedbank IMC will be hosting an in-person limited seating event for the first time in four years. While the virtual format did not dim the impact of Nedbank IMC - which saw 2,000 delegates from 15 countries gather online last year - 2023's hybrid format of in person and online is perfectly in tune with the conference theme of Marketing. Up close and personal. 22 Feb 2023 Read more In an industry first The Nedbank IMC and the Effie Awards South Africa (The Effies) will partner this year with the two industry events coming together on 15 September. 31 Jan 2023 Read more We are living in a time of flux; not only in South Africa but around the world. For the marketing sector, which thrives at the intersection of people, markets, economies and culture, 2023 will be an interesting yet challenging year. 24 Jan 2023 Read more The Nedbank IMC is proud to release the 2022 Conference Paper. The white paper, which is a synthesis of the key insights and reflections shared at the event by South African and global thought leaders, is a valuable resource to help marketers anticipate, understand and frame marketing's complex and fast-changing environment. 23 Sep 2022 Read more
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