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The partnership playbook: How strategic alliances are rewriting customer retention rules in SA
It's 7am. Your client opens WhatsApp – the same app where they've just sent a voice note to their mom and replied to their padel club group. Without switching apps or logging into anything, they buy airtime, check their data balance, and schedule an upgrade with MTN. All before their first cup of coffee. 21 Nov 2025 Read more
First SA Google Search CPC and CTR industry benchmark
Local businesses can now access South Africa-specific performance data showing realistic CTR and CPC targets across 12 industries. 31 Oct 2025 Read more

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