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Tractor Outdoor was founded in 2001 by international industry veterans and is managed by a team who has a comprehensive grounding in the outdoor media industry.
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Tractor Outdoor expands its Cape Town network with more RSD sitesTractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, is expanding its roadside presence with an additional three roadside digital (RSD) sites, which will take the media owner's nationwide RSD network to 23 screens - one of the largest in the country. 10 Jun 2021 Read more

The health bar that said "Baaa humbug" to a pandemic and went on to shineOutdoor media owner Tractor Outdoor's #20in21 SME Initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday, and thus aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness. 8 Jun 2021 Read more

Growth on the agenda: Tractor expands DOOH network with Sasol partnershipLeading independent media owner Tractor Outdoor has just concluded signage rights with Sasol Forecourts, expanding its nationwide outdoor footprint through an additional 100 digital screens. This move will take the media owner's total digital inventory count to 222 screens, meaning that its advertisers can now benefit from having access to the largest digital network in South Africa. 4 Jun 2021 Read more

Tractor Outdoor's #20in21 SME initiative: Meet the SME heroesOutdoor media owner Tractor Outdoor's #20in21 SME initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday and, thus, aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness. 2 Jun 2021 Read more

From profit to purpose: How Covid helped an outdoor media owner find its 'why'This past year has disrupted just about every facet of life as we know it. But with crisis often pre-empting much-needed change, it has also brought with it silver linings in many - even if occasionally disguised - forms. 11 May 2021 Read more


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Tel: 0869990226
Email: moc.roodtuorotcart@ofni
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