Latest newsCape Town is always a vibe – but 2025? It’s on another level. With a jam-packed calendar of global and local events, the Western Cape is shaping up to be one of the hottest out-of-home (OOH) advertising playgrounds in the world. From Comic Con and Ultra to the Loeries and more, the crowds are coming – and your brand should be, too. If you’re planning a campaign this year, this is your sign to go local, go live, and go big with OOH. 30 Apr 2025 Read more Leading out of home (OOH) media owner Tractor Outdoor has further expanded its national network with the addition of two new digital billboard sites, strategically located in Ferndale (Gauteng) and Paarl (Western Cape). These acquisitions form part of Tractor’s continued investment in high-impact digital out of home (DOOH) solutions, bridging critical coverage gaps in key suburban regions. 4 Apr 2025 Read more Tractor Media Holdings is excited to announce the appointment of Steve Duck as its new chief revenue officer - media, further solidifying the company's leadership team as it continues to lead and innovate in the Out of Home (OOH) media sector. 18 Feb 2025 Read more South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media hotspots, such as the CBD, V&A Waterfront and Sandton, are frequent recipients of ad spend. But there are new, emerging hotspots in the region that are more than worthy of spend and can add a great deal of value to advertisers. 28 Nov 2024 Read more The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer Spending Survey, R224bn in consumer spending is expected during this festive season, with an average festive budget of R5,707 per person. 22 Nov 2024 Read more Here’s why you should be directing more of your OOH spend towards the Mother City, says Mali Motsumi-Garrido, sales director at Tractor Outdoor. 7 Nov 2024 Read more Tractor Outdoor has appointed experienced digital media professional Kim McLeod as its new programmatic digital out of home (DOOH) sales lead. 10 Sep 2024 Read more Group head of marketing and services at Tractor Media Holdings, Ruchelle Mouton, argues that digital outdoor media is one of the best channels for B2B marketing. 6 Sep 2024 Read more Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey. Consequently, the true incremental value of individual media channels across campaigns is missed while above-the-line media types – like out-of-home (OOH) which drives top-of-the funnel KPIs – are often neglected. 26 Jul 2024 Read more Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on discovering what makes this elusive demographic tick. 11 Jul 2024 Read more If you're part of the marketing realm, whether in advertising or within media circles, you'll recognise the trends and concepts that consistently spark excitement year in, year out. 8 May 2024 Read more Leading independent outdoor media owner Tractor Outdoor has announced the appointment of two senior team members to its board: sales director, Mali Motsumi-Garrido and Ruchelle Mouton, head of group marketing and services at Tractor Media Holdings, who both joined the company early last year. 27 Feb 2024 Read more 2024 intakes now open for Tractor Outdoor’s SME Launchpad. 26 Jan 2024 Read more Tractor’s new Gauteng inventory in high-demand locations targets affluent audiences. 5 Dec 2023 Read more Out of home (OOH) media, revered for its BBE (that's Big Billboard Energy) and larger-than-life presence, is a great way to gain the attention of consumers. In fact, Kantar's latest Media Reactions report saw consumers cite OOH as one of the top ways to capture their attention. And when outdoor is combined with a little out-the-billboard creative or features an iconic installation, it's the ideal vehicle to inject next level excitement into your campaign. 19 Oct 2023 Read more Tractor Outdoor is extending and strengthening its network within the KwaZulu-Natal region, with a series of new site acquisitions planned over the coming months. 4 Oct 2023 Read more "He has all the attention span of a goldfish!" 25 Aug 2023 Read more Within media circles, you often notice that the average 'water cooler' conversation grows somewhat vehement when it comes to extolling the apparent virtues or weaknesses of certain media types. It's black or white; this or that, for or against. And outdoor media is no exception, with media planners often having very persuasive views on whether advertisers should be investing in static out of home (OOH) or digital out of home (DOOH) media. 25 Jul 2023 Read more Recently, there've been more than a few conversations that lament the knock that load shedding is having on the out of home (OOH) media industry, specifically digital out of home (DOOH). 7 Jul 2023 Read more Out of home media - specifically digital out of home (DOOH) media - has seen thousands of screens across the country go dark when load shedding kicks in. In response, one of South Africa's leading media owners, Tractor Outdoor, has designed a new power-backed solution to keep screens on, meeting the needs of its advertisers. 26 May 2023 Read more
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