Truecaller, the leading global communications platform, today announced a strategic reseller partnership with 365 Digital, one of Africa’s foremost digital marketing and commerce media specialists, to strengthen its advertising and monetisation ecosystem across South Africa and Kenya.
The collaboration marks a significant milestone in Truecaller’s Africa expansion strategy, reinforcing its direct sales footprint and long-term commitment to building strong regional partnerships. By integrating Truecaller’s scale, first-party insights, and high-impact ad formats with 365 Digital’s deep market expertise, the partnership aims to unlock new value for advertisers in the region.
Under the agreement, 365 Digital has been appointed the exclusive reseller for Truecaller Ads inventory in both markets. The partnership will enable brands and agencies to activate premium, data-driven advertising solutions at scale, combining Truecaller’s platform intelligence with strong local market execution.
“South Africa and Kenya are strategically important to Truecaller’s long term growth in Africa,” said Hemant Arora, Vice President – Global Ads Business at Truecaller. “Around the world, brands partnering directly with Truecaller benefit from our unique scale, trusted insights, and tailored solutions to successfully achieve their media, marketing, and business objectives. Our collaboration with 365 Digital brings this proven global offering to advertisers and agencies in South Africa and Kenya, strengthening our local footprint.”
Commenting on the partnership, Julian Jordaan, CEO at 365 Digital, said, “We are excited to partner with Truecaller and bring its powerful, trust-led advertising solutions to brands across South Africa and Kenya. Truecaller’s unique position at the intersection of communication and utility presents a strong opportunity for advertisers to connect meaningfully with consumers. We look forward to working closely with the Truecaller team to drive innovation, deliver measurable results, and create long-term value for our clients.”
As part of the partnership, 365 Digital will lead local sales and advertiser engagement for Truecaller Ads. Advertisers will gain access to a portfolio of high-impact, mobile-first ad placements.
Looking ahead, the partnership reflects Truecaller’s broader international growth strategy, focused on strengthening regional monetization through trusted local partners. By expanding its direct sales footprint and deepening advertiser relationships across Africa, Truecaller continues to build a sustainable, high-impact advertising ecosystem for brands and users alike.
About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising is the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands. Visit https://advertisers.truecaller.com for more information.
About 365 Digital
365 Digital is an award-winning African digital marketing and advertising technology company with 27 years of experience growing brands across Sub-Saharan Africa. The business partners with leading global and local platforms - including Criteo, SABC, Tinder, Smadex, Google as well as many local publishers - connecting advertisers to high-growth markets at scale. Having served thousands of global and regional brands, 365 Digital combines deep market expertise with strategic platform partnerships to deliver data-driven media solutions that drive measurable business results and long-term growth. Visit https://www.365digital.africa/ for more information.
