South Africa Smarties honours the most effective modern marketing in South Africa. The Smarties Gala Awards Ceremony takes place in Johannesburg, on 11 April, 2024.
| Experience Technology |
| Real Time Marketing |
| Finalist | For |
| Machine_ and Prime Video South Africa | The Briefcase |
| Flow Communications and Clifford Regenbaum (CarSpa owner) | CarSpa TriggerMessage AI Loyalty Campaign |
| Vicinity Media and KFC | KFC HACK THE STREETS WITH VICINITY'S INTERACTIVE MAP (BURGER FINDER EDITION) |
| Machine_ and Prime Video South Africa | The Classified Drop |
| Blockchain & NFT ( Non Fungible Token ) |
| Grey Advertising Africa and Savanna Premium Dry Cider | Dry Goods |
| YONDER and Fanta (Coca-Cola) | What the Fanta 2.0 – The Fabulous Flavour NFT Hunt |
| YONDER / VML and Vodacom World | Vodacom World of Collectibles |
| Experimental, Innovative Technology and Devices |
| Hearts & Science FZ LLC and KFC PTY Ltd | KFC Uncle Waffles Burger |
| Yonder Media and Checkers Sixty60 | Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION |
| YONDER / VML and Vodacom World | Vodacom World of Collectibles |
| Simunye Media and LUX | LUX Botanicals: LUX's Geodesic Dome Revolution at Hey Neighbour Festival |
| Artificial Intelligence |
| Moonsport and MTN | 1 Team, 60 Million Voices |
| YONDER and WPP Stream Africa | Stream-EE: WPP Stream Africa’s AI Concierge |
| SilverstoneCIS and SPAR | SPAR Shopper Panel, Consumer Choice Index and Brand Power Score |
| Contextual Targeting |
| Hearts & Science FZ LLC and KFC PTY Ltd | KFC Uncle Waffles Burger |
| Flow Communications and Clifford Regenbaum (CarSpa owner) | CarSpa TriggerMessage AI Loyalty Campaign |
| Vicinity Media and KFC | KFC HACK THE STREETS WITH VICINITY'S INTERACTIVE MAP (BURGER FINDER EDITION) |
| Digitas Liquorice and Santam | Santam Most Loved Local |
| Spatial Technology, Metaverse & AR/VR |
| YONDER / VML and Vodacom World | Vodacom World of Collectibles |
| YONDER and Fanta (Coca-Cola) | What the Fanta 2.0 – The Fabulous Flavour NFT Hunt |
| YONDER and Anglo American in partnership with Sasol and BMW South Africa | PlatAfrica Metaverse Experience by Anglo American |
| Programmatic |
| Massmart and Massmart - Makro & Builders | Massmart Programmatic |
| Denstu Performance and Multichoice Africa Holdings - DStv | Dynamic Displays Dominance: DStv's Streaming Revolution in Kenya |
| Dentsu and Dentsu | NightVision AdTech |
| Rookdigital and FORD | A NEW APPROACH TO LEAD GENERATION |
| Digital Out-of-Home (DOOH) |
| Hivestack and RE/MAX | RE/MAX SA - The World & Industry's First Programmatic 3D Anamorphic Video Campaign on DOOH |
| The Digital Plug (PTY) Ltd and The Digital Plug x Spotify | Spotify Wrapped — Kenya |
| Impact Media |
| Cross Platform Digital Only |
| Grey Advertising Africa and Savanna Premium Dry Cider | Dry Goods |
| iProspect South Africa and Grid WorldWide and DStv Stream | From R19.95 With Love |
| Hellosquare and Tinkies | Tinkies Made With You |
| Social Messaging / Chat Apps / Text Messaging |
| Flow Communications and Clifford Regenbaum (CarSpa owner) | CarSpa TriggerMessage AI Loyalty Campaign |
| Yonder Media and Checkers Sixty60 | Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION |
| Helm and Capitec | Slam the Scam (MoneyUp Chat by Capitec) |
| Omnichannel Integration |
| Mindshare South Africa and KFC | KFC Chicken for Breakfast |
| Freshive Digital and Tiger Brands Fatti's & Moni's | Omnichannel Fatti's & Moni's Always Eat'alian |
| Grid Worldwide and DStv Stream | From R19.95 With Love |
| Mindshare South Africa and KFC | KFC Kentucky Town Pretoria |
| Unilever and Shield, Unilever | Shield and Banyana Are Not Done Yet |
| Social Media Marketing |
| VMLY&R Johannesburg and Vodacom | Vodacom Hearing Challenge |
| Hellosquare and Tinkies | Tinkies Made With You |
| Freshive Digital and Tiger Brands Fatti's & Moni's | Omnichannel Fatti's & Moni's Always Eat'alian |
| PEP and PEP | #PEPFinds |
| Creator / Influencer Marketing |
| Freshive Digital and Tiger Brands Fatti's & Moni's | Omnichannel Fatti's & Moni's Always Eat'alian |
| VML South Africa and Nestlé KitKat | How Do You Eat a KitKat? |
| Shoprite Group and Checkers South Africa | Checkers brings you: PRIME Hydration |
| Oliver Marketing (Ustudio) and Dove Men+Care | Dove Men+Care RWC 2023 Trophy Tour |
| VMLY&R and Nando's South Africa | Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out |
| iProspect South Africa and Grid WorldWide and DStv Stream | From R19.95 With Love |
| Creator Economy |
| PEP and PEP | #PEPFinds |
| VMLY&R and Nando's South Africa | Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out |
| Hellosquare and Tinkies | Tinkies Made With You |
| Gaming, Gamification & E-Sports |
| Oliver Marketing (Ustudio) and Lifebuoy | H FOR HANDWASHING: Reimagine Hygiene through the Power of Play |
| YONDER and Absa | Absa Card Quest |
| Purpose Driven Marketing |
| Social Impact Marketing |
| 99c and Shoprite | Homegrown |
| PEP and PEP | PEP Changing Stations |
| Dialogue and SA Rugby | #bokfriday |
| Triple Eight and Cadbury Dairy Milk | Cadbury Narrates the Next Chapter in Literacy Education |
| iProspect - Dentsu and ABInBev – Castle Lager | Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need |
| Multilingual Marketing Efficiency Award |
| Triple Eight and Cadbury Dairy Milk | Cadbury Narrates the Next Chapter in Literacy Education |
| Yonder Media and Colgate | Colgate Bright Smiles Bright Future |
| Digitas Liquorice and YouTube/Google | YouTube Made for You |
| Brand Purpose / Activism |
| PEP and PEP | PEP Changing Stations |
| Shoprite Group and Shoprite South Africa | Shoprite: Homegrown — More than a jar of Atchar |
| iProspect - Dentsu and ABInBev – Castle Lager | Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need |
| iProspect - Dentsu and ABInBev – Castle Lite | Turning Workers Day into a day of appreciation |
| Yonder Media and Colgate | Colgate Bright Smiles Bright Future |
| PEP and PEP | PEP mini Netball |
| Diversity & Inclusion |
| PEP and PEP | PEP mini Netball |
| Sustainability ( Brand, Product & Initiative ) |
| Standard Bank and Standard Bank South Africa | LookSee - Enabling Household Adoption Of Renewable Energy Through Reliable Solar Packages |
| Marketing Impact |
| Data Insights Marketing |
| Hearts & Science FZ LLC and KFC PTY Ltd | KFC Uncle Waffles Burger |
| 8909 and 8909 | The Monitisation Project |
| Dentsu and Dentsu | NightVision AdTech |
| Promotional Instant Impact |
| Yonder Media and Checkers Sixty60 | Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION |
| iProspect - Dentsu and ABInBev – Castle Lager | Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need |
| Grid Worldwide and DStv Stream | From R19.95 With Love |
| Mindshare South Africa and KFC | KFC Kentucky Town Pretoria |
| Rainmaker Media and Rainmaker Media / SAB / Castle Lite | Castle Lite Tips for Taps |
| Product / Service Launch |
| Shoprite Group and Checkers South Africa | Checkers brings you: PRIME Hydration |
| Mindshare South Africa and KFC | KFC Chicken for Breakfast |
| ShopriteX and Xtra Savings Plus | Unlimited Xtra Savings with SA’s 1st grocery monthly subscription! |
| Shoprite Group and Shoprite South Africa | Shoprite: Homegrown - More than a jar of Atchar |
| Hellosquare and Tinkies | Tinkies Made With You |
| Brand Experience |
| ShopriteX, Shoprite Group of Companies and Checkers Sixty60 | Bring it Home |
| Freshive Digital and Tiger Brands Fattis & Monis | Brand Experience F&M Always Eat'alian |
| Grid Worldwide and DStv Stream | From R19.95 With Love |
| Triple Eight and Cadbury Dairy Milk | Cadbury Narrates the Next Chapter in Literacy Education |
| Community Building |
| PEP and PEP | PEP mini Netball |
| Grid Worldwide and DStv Stream | From R19.95 With Love |
| PEP and PEP | PEP Changing Stations |
| VML South Africa and Spotify Africa | Spotify Africa Greasy Tunes |
| Small Budget / Big Impact |
| PEP and PEP | #PEPFinds |
| Point Iconic and Ultra Liquors | Black Friday Like Never Before |
| Flow Communications and Clifford Regenbaum (CarSpa owner) | CarSpa TriggerMessage AI Loyalty Campaign |
| Lead Generation |
| Point Iconic and Ultra Liquors | Black Friday Like Never Before |
| Helm and DStv | DStv Intelligent Sales Assistant |
| Grid Worldwide and DStv Stream | From R19.95 With Love |
| YONDER and Absa | Absa Card Quest |
| Customer Journey Marketing |
| Point Iconic and Ultra Liquors | Black Friday Like Never Before |
| Helm and Capitec | MoneyUp Chat by Capitec |
| Standard Bank and Standard Bank South Africa | LookSee - Enabling Household Adoption Of Renewable Energy Through Reliable Solar Packages |
| Co-branded Marketing |
| VMLY&R Johannesburg and Vodacom | Vodacom Hearing Challenge |
| Unilever and Unilever/Robertsons/Knorr/Aromat/Rainmaker | Unilever lights up the braai in partnership with Rainmaker |
| YONDER and Anglo American in partnership with Sasol and BMW South Africa | PlatAfrica Metaverse Experience by Anglo American |
| Creative |
| Personalisation |
| ShopriteX and Checkers Xtra Savings | Checkers Hyper Personalisation Engine |
| Flow Communications and Clifford Regenbaum (CarSpa owner) | CarSpa TriggerMessage AI Loyalty Campaign |
| Helm and DStv | DStv Intelligent Sales Assistant |
| Short or Long Form Video |
| 8909 and 8909 | The Monitisation Project |
| Iron Heart Content Creation Studio and The Centre for Analytics and Behavioural Change (CABC) | Under the Microscope with Riaad Moosa |
| Multichoice Group and Mzansi Magic | 'I Blew It' skits |
| Multichoice Group and kykNET | KassieKuiers met Renaldo Schwarp |
| Hellosquare and Reboost Energy | Wake Up Call |
| User Experience (UX) & Design |
| Helm and Capitec | MoneyUp Chat by Capitec |
| Digitas Liquorice and Sanlam | Sanlam Automated Estate Reporting |
| E-commerce marketing |
| Social / Influencer Commerce |
| Mindshare South Africa and KFC | KFC Chicken for Breakfast |
| VMLY&R and Nando's South Africa | Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out |
| VML South Africa and Nestlé KitKat | How Do You Eat a KitKat? |
| Integrated Ecommerce Innovation |
| ShopriteX and Checkers Xtra Savings + Sixty60 | Checkers Xtra Savings Integration with Sixty60 |
| Futuretech Media and Futuretech / Dentsu / Corona | Corona Sunsets World Tour |
| iProspect - Dentsu and ABInBev – Castle Lite | Turning Workers Day into a day of appreciation |
