Digital spend | Bizcommunity

Digital spend | Bizcommunity

News

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Source: Supplied. Kopano Tholo, drone expert at ITOO Special Risks.

Healthcare

Africa sees big uptake of insurance for drone medical deliveries in remote areas

7 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Radio station apps: A digital revolution in enhanced advertising engagement

Radio & Audio

Radio station apps: A digital revolution in enhanced advertising engagement

Jonathan Lumley, Issued by GH Media Group 7 Jun 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Source: © Roberto Nickelson 2023 is the time for advertisers to hone their focus on contextually relevant environments says Mark Botha, head of digital at Mediamark

Digital

Contextual relevant digital channels count rather than scale

Mark Botha 27 Mar 2023

Source: Supplied. Gerhard Oosthuizen, chief technology officer at Entersekt.

Trends

5 banking and payment security threats and trends to watch in 2023

Gerhard Oosthuizen 27 Jan 2023

Advertising

Nielsen's Advertising Intelligence Service launches Ad Intel Digital

20 Jul 2022

World's most trusted customer engagement platform, MoEngage, now available in SA

CRM, CX, UX

World's most trusted customer engagement platform, MoEngage, now available in SA

Issued by Rogerwilco 31 May 2022

Inflation hinders global digital sales growth

Sales

Inflation hinders global digital sales growth

19 Apr 2022

Are 'influencer fatigue' and distrust signalling a comeback for traditional advertising?

Advertising

Are 'influencer fatigue' and distrust signalling a comeback for traditional advertising?

Issued by Spark Media 23 Mar 2022

#LetsTalkDigital: Integrated marketing within digital transformation with Sadika Fakir

Let's Talk Digital

#LetsTalkDigital: Integrated marketing within digital transformation with Sadika Fakir

3 Mar 2022

Conny Braams named WFA Global Marketer of the Year 2021

Marketing & Media

Conny Braams named WFA Global Marketer of the Year 2021

4 Feb 2022

Agency Scope 2021/22: Trends, tactics and triumphs

Marketing & Media

Agency Scope 2021/22: Trends, tactics and triumphs

27 Jan 2022

Companies worldwide could face customer backlash if they fail to take action on climate change

Media

Companies worldwide could face customer backlash if they fail to take action on climate change

Issued by Dentsu 10 Dec 2021

The growth and decline of adspend during the pandemic

Advertising

The growth and decline of adspend during the pandemic

Muhle Hlabano 21 Jul 2021

How can technology revive the travel industry?

Technology

How can technology revive the travel industry?

Greg Cooke 15 Feb 2021

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Marketing

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Johanna McDowell 28 Jan 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce

E-commerce

2020 digital holiday sales climb to $1.1tn globally - Salesforce

13 Jan 2021

Lockdown has expanded the data universe for South African marketers

CRM, CX, UX

Lockdown has expanded the data universe for South African marketers

Grant Lapping 18 Dec 2020

Mark Tomlinson joins Hoorah Digital as chief innovation officer

Digital

Mark Tomlinson joins Hoorah Digital as chief innovation officer

Evan-Lee Courie 1 Dec 2020

Image source: .

Marketing

Agency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digital

31 Jul 2020

Image credit: .

Online Media

The 'new normal' of media spend in a Covid-19 world

Amanda Rogaly 18 May 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Research

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Johanna McDowell 30 Apr 2020

Image source: PwC global entertainment and media outlook.

Research

#PwCOutlook: E&M gets personal

Danette Breitenbach 15 Nov 2019

How different is Big Tech from State Capture?

Digital

How different is Big Tech from State Capture?

Derek Abdinor 8 Oct 2019

Image credit: hj barraza on Unsplash.

Digital

Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

Johanna McDowell 19 Aug 2019

Jarred Cinman, CEO of VML South Africa.

Marketing

How VML's quarterly marketing survey will get SA marketers' voices heard

Leigh Andrews 23 Apr 2019

IncuBeta teams up with Red & Yellow to boost performance-based digital media skills

Education

IncuBeta teams up with Red & Yellow to boost performance-based digital media skills

Issued by Incubeta 26 Feb 2019

#BizTrends2019: Media trends for 2019

Media

#BizTrends2019: Media trends for 2019

Monique Claassen, Issued by Kantar 7 Jan 2019

Marketing spend per platform - and who takes the lead?

Marketing

Marketing spend per platform - and who takes the lead?

Johanna McDowell 20 Dec 2018

Property industry needs to adapt to new 'on-demand' environment

Proptech

Property industry needs to adapt to new 'on-demand' environment

7 Mar 2018

Embrace digital but ignore traditional media at your peril

Media

Embrace digital but ignore traditional media at your peril

Thabiso Dlamini 1 Feb 2018

IMC Conference 2018: Insights into email and SMS marketing

Marketing

IMC Conference 2018: Insights into email and SMS marketing

Issued by Everlytic 23 Jan 2018

The e-mail and SMS marketing juggernaut

Digital

The e-mail and SMS marketing juggernaut

Issued by IMC Conference 10 Jan 2018

David Tiltman, head of content at Warc.

Media

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

#BizTrends2018: Five Predictions for media

Trends

#BizTrends2018: Five Predictions for media

Lisa Macleod 8 Jan 2018

The e-mail and SMS marketing juggernaut

Direct Marketing

The e-mail and SMS marketing juggernaut

Walter Penfold 17 Nov 2017

Gustav Goosen, head of IAB’s Research Council.

Research

Annual Internet Advertising Revenue Report released by PwC and IAB SA

8 Nov 2017

Move over content and distribution, user experience is king

Trends

Move over content and distribution, user experience is king

22 Sep 2017

#Loeries2017: How to be future-fit for cyber challenges

Loeries Creative Week

#Loeries2017: How to be future-fit for cyber challenges

Jessica Tennant 17 Aug 2017

UK advertising expenditure growth of 3.2% forecast for 2017 – seventh consecutive year

Advertising

UK advertising expenditure growth of 3.2% forecast for 2017 – seventh consecutive year

1 Feb 2017

#BizTrends2017: Connecting Africa in 2017

Trends

#BizTrends2017: Connecting Africa in 2017

Dawn Rowlands 30 Jan 2017

Research indicates agency trading desks facing competition

Advertising

Research indicates agency trading desks facing competition

30 Jan 2017

Measuring AVE of social media postings

Social Media

Measuring AVE of social media postings

18 Jan 2017