Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She's also on the 2018 Women in Marketing: Africa advisory panel, was an #Inspiring50 nominee, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#BehindtheSelfie with... Tasmin Kingma

This week, we go behind the selfie with Tasmin Kingma, head of media at Hoorah Digital...

By Leigh Andrews 2 hours ago

The Taste of custom publishing success with Kate Wilson

Woolworths' Taste magazine keeps scooping up international awards, and they've baked their role in the customer journey to a delicious crisp. Editor Kate Wilson takes us on a delicious journey of customer experience and how they've perfected the tricky terrain of custom publishing...

By Leigh Andrews 1 day ago

#FairnessFirst: How to roll out effective digital transformation

"If you want something done right, do it yourself," seems to be the business mantra of companies that succeed on their journey of digital transformation, focusing on using tech to meet otherwise ignored human needs. Here's how your brand can improve on customer experience by following suit...

By Leigh Andrews 2 days ago

Spruce up your festive Stellenbosch stay with the Spier Light Art Festival

With the spongy green grass of Spier farm beneath our toes and a veritable picnic feast warming our bellies, we couldn't tell if they were shivers of cold from the light breeze rustling through the trees or fear from the otherworldly feathered beings of Stravinsky's Firebird ballet and ghostly lights in the bamboo forest and haunting operatic voices from the Spier Light Art Festival...

By Leigh Andrews 13 Dec 2018

#BehindtheSelfie with... Gareth Marshall

This week, we go behind the selfie with Gareth Marshall, senior brand manager for Shield at Unilever SA, Durban...

By Leigh Andrews 12 Dec 2018

Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand..."

By Leigh Andrews 11 Dec 2018

#FairnessFirst: How to handle being 'the only' in the boardroom

From queen bee syndrome to unchecked micro-aggressions and struggling to deal with being 'the only' in the boardroom, Corinium's Women in Digital and Data Forum touched on many topics that may be subconsciously holding back our businesses from becoming more inclusive...

By Leigh Andrews 10 Dec 2018

Ryan McManus on orchestrating experiences for connected brands

There are a number of South African stars in the VML stable. Most notably, with Tony Granger set to retire, a senior level shake-up means Jason Xenopoulos is now North America CCO, and CEO of VMLY&R New York, with Ryan McManus taking on the reins as regional chief creative officer for VML SA. Here, McManus lets us in on how he's set to steer the group as we head into 2019...

By Leigh Andrews 7 Dec 2018

#BehindtheSelfie with... Dillon Warren

This week, we go behind the selfie with Dillon Warren, founder and financial director at above-the-line and below-the-line creative agency, The Brand Cartel...

By Leigh Andrews 5 Dec 2018

#JiveTogetherTour: Cape Town food-pairing with a difference

You just can't escape the traffic in Cape Town, right? Sometimes you need to embrace it. That's just what the local media and influencer set did. In fact, we made a meal of it by waiting in the parkade of 44 Strand Street on Wednesday, 28 November for authentic Jive-branded minibus taxis to take us on a delicious tour of the city, with a difference...

By Leigh Andrews 5 Dec 2018

#FairnessFirst: Pledging for workplace transformation and productivity

We spend the bulk of our waking hours in the office, so why not do what we can to make that time more productive? Here's how SA companies are working for better work-life balance and pledging to transform for the better...

By Leigh Andrews 3 Dec 2018

#LoeriesBrandRankings: How Ogilvy helps Kimberly-Clark win the marathon

The Kimberly-Clark-Ogilvy relationship has proven its effectiveness again, with Kimberly-Clark making it onto the podium in third spot in the latest Loeries Rankings. Here, Catherine Wanliss, creative director at Ogilvy and Morne van Emmenes, senior brand manager at Kimberly-Clark, share how they keep winning the race...

By Leigh Andrews 30 Nov 2018

Lessons on entrepreneurial grit from an international ice swimmer

Plunge my arm elbow-deep in a cooler of ice cubes for two minutes? Don't mind if I do! Self-proclaimed "former couch potato turned extreme swimmer" Ryan Stramrood explained how he got started and how he sticks to it in the latest HeavyChef masterclass, with important insights for entrepreneurs, or anyone looking to challenge themselves...

By Leigh Andrews 29 Nov 2018

#BehindtheSelfie with... Barbara Soltysinska

This week, we go behind the selfie with Barbara Soltysinska, CEO of digital influencer marketing platform, indaHash...

By Leigh Andrews 28 Nov 2018

The state of SA's social influencers with Special Effects Media

I spoke to the global and SA CEOs of Special Effects Media about the 'YouTube boom' and how digital content creators take entrepreneurship to a whole new level...

By Leigh Andrews 27 Nov 2018

#LoeriesBrandRankings: The fire and spice of Joe Public's Chicken Licken work

Xolisa Dyeshana, CCO at Joe Public United and Chantal Sombonos-Van Tonder, MD of Chicken Licken, explain the fire and spice of their award-winning work together...

By Leigh Andrews 23 Nov 2018

#BehindtheSelfie with... Carl Wastie

This week, we go behind the selfie with Carl Wastie, 32-year-old voice-over artist, MC and host of the KFM 94.5 drive-time show Flash Drive with Carl Wastie and their Coca-Cola Top40 SA CT...

By Leigh Andrews 21 Nov 2018

How Daily Maverick is driving community with Maverick Insider

Daily Maverick publisher and CEO Styli Charalambous explains their recent pivot to a reader revenue model, and how you can further support their independent investigative journalism with the added bonus of free Uber trips...

By Leigh Andrews 19 Nov 2018

#FairnessFirst: How Africa's digital divide is being diminished, one innovation at a time

The final two sessions of the 2020 track of AfricaCom - focused on how the 'smart feature phone' will revolutionise the digital landscape in Africa and what will happen when 1bn Africans are connected to the internet...

By Leigh Andrews 19 Nov 2018

#LoeriesBrandRankings: How Sanlam took the top spot - again

The Sanlam marketing team has had an exceptionally good year, coming out as top brand in the latest Loeries Rankings. Alistair King, CCO of agency King James Group and Mariska Oosthuizen, head of brand for Sanlam, explain how they got to that top spot for the second time in four years...

By Leigh Andrews 16 Nov 2018

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