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Openfield is a sponsorship marketing consultancy which focuses on providing strategic expertise on sponsorship matters to key corporates, as well as assisting clients with the implementation of these strategies.
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Vodacom United Rugby Championship CEO praises South African rugby marketing modelVodacom United Rugby Championship CEO Martin Anayi has paid glowing tribute to the South African rugby market, adding that the way the country's biggest brands and the four big teams engage with their fans is exactly the model the new competition is striving to perfect. 8 Apr 2022 Read more

Insightopedia: Why the British and Irish Lions Tour needs fansThe significance of the British and Irish Lions Tour is summed up for me by an email a colleague received. An English associate of his was leaving his longstanding job sooner than he would've liked. So when he received this email, he believed it had something to do with this great personal shift. It didn't. It was to ask my colleague his thoughts on whether the tour would go ahead, as he'd spent a great deal of time and money planning the trip as a supporter. 30 Apr 2021 Read more

366 Group signs historic partnership with South Africa's Openfield Marketing366 Group is delighted to announce a strategic partnership with Openfield Marketing, South Africa's leading Management agency, that will see both companies working closely on Cricket and commercial opportunities around the world. 10 Dec 2020 Read more

Insightopedia: The value of sponsorshipBy definition sponsorship is "a form of marketing in which a company pays for the right to be associated with a project or programme", but we know that sponsorship, like most marketing activities, should derive commercial value to the sponsor. 25 Aug 2020 Read more

Insightopedia: Expert lessons on targeting sports fans in multiple languagesSport plays a significant role in South African culture and speaks a universal language, which breaks down barriers and cuts through income and ethnic divides. 5 Aug 2020 Read more


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Contact Openfield

Cape Town
Tel: +27 21 448 7777
Physical Address: Ground Floor, Nolands House, River Park Gloucester Rd, Mowbray, 7700


Johannesburg
Tel: +27 11 347 1300
Physical Address: Riverview Office Park, Janadel Avenue, Halfway Gardens, Midrand, 1686