Campaigns | Bizcommunity

Campaigns | Bizcommunity

News

Eye-tracking: the most potent ad testing tool in the attention economy

Research

Eye-tracking: the most potent ad testing tool in the attention economy

Issued by BMi Research 18 hours

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

Advertising

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

20 hours

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

Wellness

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

1 day

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Advertising

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Issued by Association for Communication and Advertising 1 day

Levergy appoints Gaofetoge as head of PR

PR & Communications

Levergy appoints Gaofetoge as head of PR

Issued by Levergy 1 day

Marketing

Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it

Anne Hardy and Giancarlo Fedeli 1 day

How to build trust with your target audience

Online Media

How to build trust with your target audience

Issued by Broad Media 1 day

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Advertising

Publicis Groupe makes a bold play in sports marketing

2 days

OFM celebrates strong start to 2026

Radio & Audio

OFM celebrates strong start to 2026

Issued by OFM Radio 2 days

Revlon taps Megan Moroney to lead new Be Unforgettable movement

Health & Beauty

Revlon taps Megan Moroney to lead new Be Unforgettable movement

2 days

Why relevance, not reach, is the real driver of email performance

Everlytic Communication Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Issued by Everlytic 3 days

Club Med reimagines travel as storytelling with The Ultimate Escape

Travel

Club Med reimagines travel as storytelling with The Ultimate Escape

3 days

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Education

Scopen Africa awards R90,000 inaugural bursaries

3 days

Marketing

All the International Tourism Film Festival Africa finalists

2 Apr 2026

From Pedros' Chicken Feet Burger to Carmien's Pickled Fish Rooibos, brands still have humour

Retail

From Pedros' Chicken Feet Burger to Carmien's Pickled Fish Rooibos, brands still have humour

Evan-Lee Courie 2 Apr 2026

Back to basics: The retail fundamentals that drive real outcomes

Retail

Back to basics: The retail fundamentals that drive real outcomes

Olav Westphal, Issued by Vicinity Media 1 Apr 2026

How the smartest South African companies build their marketing strategy

Online Media

How the smartest South African companies build their marketing strategy

Issued by Broad Media 1 Apr 2026

Advertising

Spotify releases new ad formats

1 Apr 2026

SA, Angola shift to action with joint tourism plan

Tourism

SA, Angola shift to action with joint tourism plan

1 Apr 2026

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Artificial Intelligence

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Issued by Ascent Africa 1 Apr 2026

Beyond the bouquet: Unmasking the hidden dangers in times of celebration

Research

Beyond the bouquet: Unmasking the hidden dangers in times of celebration

Issued by Ogilvy South Africa 31 Mar 2026

EvaluateExplorer: AI-driven innovation that hits the target

Research

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Issued by Kantar 31 Mar 2026

2 awards for Montgomery Group Africa as exhibitions sector celebrates excellence

Exhibitions

2 awards for Montgomery Group Africa as exhibitions sector celebrates excellence

Issued by Montgomery Group Africa 31 Mar 2026

Experience-led retail on the rise as Cape Union Mart partners with Pieter-Steph du Toit

Retail Marketing

Experience-led retail on the rise as Cape Union Mart partners with Pieter-Steph du Toit

30 Mar 2026

The Rand Show wins PR Campaign of the Year

PR & Communications

The Rand Show wins PR Campaign of the Year

Issued by Rand Show 30 Mar 2026

Daily Sun is still Mzansi’s trusted voice

Media

Daily Sun is still Mzansi’s trusted voice

Issued by Media24 30 Mar 2026

B-Well mayonnaise is the first to qualify for the Cansa Smart Choice Seal

Nutrition

B-Well mayonnaise is the first to qualify for the Cansa Smart Choice Seal

Issued by CANSA 27 Mar 2026

Tractor Outdoor announces leadership promotions

OOH

Tractor Outdoor announces leadership promotions

Issued by Tractor Outdoor 27 Mar 2026

OnPoint PR appointed as official publicity partner for Netflix in sub-Saharan Africa

PR & Communications

OnPoint PR appointed as official publicity partner for Netflix in sub-Saharan Africa

Issued by OnPoint PR 27 Mar 2026

UP researchers innovate handheld detection device that could transform TB screening

Higher Education

UP researchers innovate handheld detection device that could transform TB screening

Issued by University of Pretoria 26 Mar 2026

Cape Town to dazzle in April with the debut of Lumenocity – The Art of Light

Events

Cape Town to dazzle in April with the debut of Lumenocity – The Art of Light

26 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

IAB Bookmarks Awards

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Marketing & Media

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

Advertising

Agency ends success speculation by winning awards

26 Mar 2026

The 10-person agency team is becoming one person with a laptop

Marketing

The 10-person agency team is becoming one person with a laptop

Mathabatha Sexwale, Issued by Brave Group 25 Mar 2026

Black Friday-Cyber Monday 2026 strategy starts with data

Research

Black Friday-Cyber Monday 2026 strategy starts with data

Issued by DUO Marketing + Communications 25 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Flash Gala’s marketing campaign reaches over 100 million globally

Agriculture

Flash Gala’s marketing campaign reaches over 100 million globally

23 Mar 2026

New Gen 2026: The architecture of marketing and tech leadership

Marketing

New Gen 2026: The architecture of marketing and tech leadership

Issued by New Gen Awards 23 Mar 2026

Why creative risk-taking is essential for advertising success

Advertising

Why creative risk-taking is essential for advertising success

Issued by Penquin 23 Mar 2026

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Digital

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Issued by Blue Robot 23 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

How e-commerce is transforming the retail, media and ICT landscape in SA

E-commerce

How e-commerce is transforming the retail, media and ICT landscape in SA

Lungelo Dlamini 23 Mar 2026

Arora Online drives influencer success for Africa’s Business Heroes 2026 Summit

Digital

Arora Online drives influencer success for Africa’s Business Heroes 2026 Summit

Issued by Arora Online 20 Mar 2026

BMW Group South Africa wins Diamond Sabre at Sabre Awards Africa 2026

PR & Communications

BMW Group South Africa wins Diamond Sabre at Sabre Awards Africa 2026

Issued by Clockwork 20 Mar 2026