Trade Marketing and Campaign Specialist

Job description

• A Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field.

• A minimum of 3–5 years of experience in trade marketing or retail marketing.

• Experience managing POS and campaign logistics.

• Exposure to ATL and BTL marketing principles.

• Implement trade marketing campaigns across banking environments and activation sites.

• Localise national campaigns while maintaining brand consistency.

• Develop and manage POS materials and merchandising tools.

• Collaborate on GTM campaigns for new launches and key initiatives.

• Plan and execute roadshows and community engagement events.

• Align with retail partners on activation strategies and visibility support.

• Distribute necessary materials to partners for campaign execution.

• Assist in trade marketing calendar planning and budget management.

• Track campaign effectiveness and channel KPIs.

• Gather feedback and incorporate learnings into planning.

Requirements

• ATL (Above the line) Advertising

• BTL (Below the line) Advertising

• Data Analysis

• Marketing

• Project Management

• Trade Marketing