Insights and Reporting Strategist

Job description

Job Specification:

Job Title : Insights and reporting strategist 

Job Purpose

To own the production of insight-led marketing performance reporting by consolidating cross-department inputs into clear, consistent, decision-ready narratives.

The Insights & Reporting Strategist translates data from paid media, SEO, social, creative and web into reporting that clearly explains what happened, why it happened, and what actions are required next, tailored to audiences ranging from sales teams to executive stakeholders.

The role supports the Head of Digital Operations and Lead Strategist by improving reporting clarity, reducing ambiguity, and ensuring insights lead to meaningful optimisation and decision-making.

Key responsibilities

• Own the end-to-end production of insight-led performance reports, ensuring multiple department inputs are consolidated into a single, coherent narrative with clear actions.
• Collect, validate, and consolidate reporting inputs from Paid Media, SEO, Social, Creative, Web/Dev, Data/Ops, and Client Service teams into one consistent reporting pack.
• Translate dashboards and raw performance data into plain-language insights that clearly answer: what happened, why it happened, what we’re doing next, and what impact is expected.
• Challenge vague or subjective feedback (e.g. “leads are bad”) and convert it into measurable hypotheses and data requirements without causing friction across teams.
• Produce audience-specific reporting from a single source of truth, including:
  Sales-facing reports (tactical, simple, action-driven)
  Executive and client leadership reports (strategic, commercial, decision-oriented)
  Stakeholder or partner reporting where required (aligned tone and governance)
• Diagnose performance drivers and issues across the funnel, including creative fatigue, audience saturation, landing page friction, tracking gaps, lead quality signals, and operational delays, and recommend corrective actions.
• Build and maintain reporting standards to ensure consistency in structure, tone, terminology, and KPI definitions across all client reporting.
• Create and maintain a reporting glossary of agreed KPI definitions and ensure adherence across teams.
• Implement strong data QA prior to publishing, including reconciling platform data, validating time ranges, flagging anomalies, and ensuring consistent KPI calculations.
• Identify measurement and attribution gaps and document data requirements for analytics and operations, including UTMs, naming conventions, event tracking, and CRM feedback loops.
• Collaborate closely with analytics and operations teams to improve data quality, tracking reliability, and reporting accuracy.
• Prepare concise executive summaries highlighting key wins, risks, decisions required, and next steps with clear owners and timelines.
• Support the Senior / Lead Strategist with insights for QBRs, planning sessions, and client workshops, and contribute to smaller accounts where required.
• Proactively surface optimisation and testing opportunities across creative, audiences, offers, landing pages, and lead handling based on evidence from reporting.
• Manage reporting timelines, stakeholder expectations, and approvals to ensure reports are delivered on schedule and at a consistent quality standard.
• Complete any other reasonable task as directed by the Head of Digital Operations.

Ideal background

• 5+ years’ experience in a digital marketing, analytics, strategy, or performance reporting role.
• Demonstrated experience producing insight-led reports (not just dashboards).
• Working knowledge of GA4, Google Ads, and Meta Ads reporting concepts.
• Strong writing and editing skills with a focus on clarity, structure, and tone.
• Advanced proficiency in Excel / Google Sheets and PowerPoint / Slides.
• Experience coordinating reporting inputs across multiple teams and stakeholders.

Nice to Have:
• Exposure to automotive or dealer marketing environments.
• Familiarity with Looker Studio and/or BigQuery.
• Experience working with CRM or offline conversion feedback loops.
• Understanding of basic experimentation or test-and-learn frameworks.

Reports To

• Head of Digital Operations

 
All applications to be emailed to: Nishar@cbrmarketing.co.za

Communication will only be made with shortlist candidates. Should you not receive any feedback within 2 weeks of sent applicatiom, please consider your application as unsuccessful.

Requirements

As per above !!

Posted on 27 Jan 13:35, Closing date 28 Mar