Paid Media Specialist

The Paid Media Specialist will be responsible for planning, executing, and optimising paid media campaigns across various platforms. You will work closely with cross-functional teams to ensure campaigns align with business goals, deliver strong ROI, and reach the right audience at the right time.
Responsibilities:

• Develop and execute comprehensive paid media strategies across platforms such as Google, Youtube, Tik Tok, X, Meta, and more.
• Collaborate with the Marketing and Content teams to align paid campaigns with overall marketing objectives and messaging.
• Conduct keyword research, ad copy creation, and landing page optimization to drive campaign effectiveness.
• Set up, monitor, and optimise paid media campaigns to ensure they meet performance goals.
• Analyse campaign data to identify trends, insights, and opportunities for optimization.
• Manage budgets, bidding strategies, and targeting to maximise campaign ROI.
• Stay updated on industry trends and platform changes to implement best practices.
• Collaborate with designers and copywriters to create engaging ad creatives.
• Implement A/B testing strategies to improve ad performance and conversion rates.
• Provide regular performance reports and insights to stakeholders.
• Stay current with emerging paid media trends and technologies.

Qualifications:

• Five years of experience in paid media management or digital advertising.
• Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong understanding of paid media strategies, tactics, and optimization techniques.
• Analytical mindset with the ability to interpret campaign data and make data-driven decisions.
• Strong attention to detail and organisational skills.
• Experience with A/B testing and conversion rate optimisation.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Certifications in relevant platforms (e.g., Google Ads certification) are a plus.
• Familiarity with marketing analytics tools such as Google Analytics and HubSpot.

Summary:
If you're a results-oriented and analytical professional with a passion for driving impactful paid media campaigns, we encourage you to apply for the role of Paid Media Specialist.

Posted on 16 Feb 14:44, Closing date 17 Apr