SEM Specialist

Job description

Job Title: Search Engine Marketing Specialist (SEO & PPC)

Department:  Search Engine Marketing

Reporting To: Head of Search Engine Marketing / performance marketing manager

Role overview

We are seeking a results-driven Search Engine Marketing Specialist responsible for planning, implementing, and optimising paid search (PPC) and organic search (SEO) strategies. The successful candidate will play a key role in improving client visibility, driving qualified traffic, and delivering measurable business outcomes through data-driven search marketing initiatives.

This role requires a strong analytical mindset, technical understanding of search platforms, and the ability to translate performance insights into actionable optimisation strategies.

Key responsibilities

Paid search (PPC)

• Plan, build, and optimise Google Ads campaigns aligned to campaign objectives
• Conduct keyword research and audience targeting strategies
• Monitor campaign budgets, pacing, and performance KPIs
• Implement audience segmentation in Google Analytics 4
• Implement conversion tracking and ensure accurate data collection
• Conduct A/B testing across ads, landing pages, and audiences
• Deliver performance reports with optimisation recommendations

Organic search (SEO)

• Conduct technical, on-page, and off-page SEO optimisations
• Perform keyword research and search intent analysis
• Support local SEO initiatives and location-based campaign strategies
• Monitor and provide insights on reviews, engagement, and listing performance
• Optimise website content, metadata, and internal linking structures
• Monitor website health using technical SEO tools
• Implement and maintain structured data where applicable
• Optimise and maintain Google Business Profiles
• Track organic performance and provide ongoing improvement strategies
• Collaborate with content and development teams to implement SEO best practices

Analytics and tracking

• Configure and manage Google Analytics 4 properties
• Implement and maintain tracking via Google Tag Manager
• Ensure accurate event, conversion, and eCommerce tracking
• Analyse user behaviour and campaign performance to identify opportunities
• Produce insightful performance reports and dashboards

Minimum requirements

• Minimum 2 years experience in Search Engine Marketing (SEO and PPC)
• Proven experience managing Google Ads campaigns
• Strong working knowledge of Google Analytics 4
• Experience implementing tracking using Google Tag Manager
• Experience using SEO tools (SEMRush, Ahrefs or Ubbersuggest)
• Experience managing or optimising Google Business Profiles
• Strong understanding of keyword research, search intent, and conversion optimisation
• Ability to analyse performance data and present insights clearly

Advantageous skills

• Experience working within a digital agency environment
• Experience with eCommerce tracking and optimisation
• Understanding of structured data and technical SEO fundamentals
• Experience with Looker Studio or other reporting platforms
• Basic understanding of HTML, CSS, or website CMS platforms (WordPress, Shopify, etc.)

Key competencies

• Strong analytical and problem-solving skills
• Attention to detail and data accuracy
• Ability to manage multiple campaigns and deadlines
• Strong communication and client presentation skills
• Commercial awareness and results-driven mindset
• Ability to work both independently and within a team environment

Performance indicators (KPIs)

• Campaign ROI / ROAS improvement
• Lead generation and conversion growth
• Organic traffic and ranking improvements
• Tracking accuracy and data integrity
• Client satisfaction and retention

Behavioural attributes

• Proactive and solution-oriented
• Curious and eager to stay updated with search trends
• Strong ownership and accountability
• Collaborative and adaptable

CVs can be emailed to az.oc.gnitekramrbc@rahsin
Communication will only be made with shortlisted candidates.
If you have not received feedback within two weeks of sending your application, please consider it unsuccessful.



Closing date: 31 March 2026

Requirements

As per above.

Posted on 10 Feb 13:32, Closing date 31 Mar