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Marketing & Media#Cannes2025: Saving the best for last: SA bags a Gold Lion
Danette Breitenbach 22 Jun 2025





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“In a world where AI is capable of something new each day, it was refreshing to point its abilities into a very specific creative task during this campaign. That was to visually display the ‘60 million voices’ across South Africa and position MTN as an enabler of a rallied nation.” - Simon Key Head Of Content
The Moonsport Dream Team proudly won a Bronze award at MMA Global Smarties South Africa in the Artificial Intelligence Category of Experience Technology for this #RWC2023 collaboration - bringing to life the heartbeat of South Africa’s support, showcasing the unity of 1 Team, 60 Million Voices.