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Amazon’s arrival in South Africa is a game-changer. Customers across the country can now shop from a wide variety of local and international brands, take advantage of great prices, and enjoy same-day and next-day delivery. For businesses, this presents an unprecedented opportunity to tap into a massive customer base and expand their reach.
At Dentsu South Africa, we’ve been preparing for this moment. Our team of over 80 performance specialists is certified across Amazon’s various ad formats, including Sponsored Products, Brands, Brands Video, Display, Amazon Stores, and Managed Services. We’ve honed our skills, studied the algorithms, and cracked the code to success on Amazon.
What sets us apart? It’s our unique blend of homegrown expertise and global perspective. We understand the nuances of the South African market, the cultural context, and the consumer behaviour. But we also have our eyes on the global trends working with our Global colleagues across USA, Netherlands, and UK, ensuring that our clients stay ahead of the curve.
When it comes to Amazon advertising in South Africa, marketing teams of brands should keep the following key considerations in mind:!>
While Amazon offers significant advertising opportunities, but don’t forget the local e-retailers. Diversify your presence across multiple marketplaces can help mitigate risks and provide valuable insights.
At Dentsu South Africa, we are excited to be part of this journey. “Let us embark on this exciting journey together, navigating the complexities of the Amazon marketplace with confidence and determination,” says Roxana Ravjee, CEO dentsu South Africa