Watch Pure Conversations podcast presented by Gareth Cliff

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

TikTok South Africa, Warner Music and Sketchy Bongo are calling on local creators, especially music lovers, to do the #OnFireChallenge. The challenge is to go on to the Tik Tok app and create a video with Sketchy Bongo’s latest song as well as adding the new TikTok Fire Sticker and competition hashtag, #OnFireChallenge. The person who creates the best video will win R3000 cash and Warner merchandise.

Pure Conversations is a four-part series podcast that was created by Rapt Creative Contribution for Windhoek beer. The podcast is presented by Gareth Cliff and it aims at articulating Windhoek's brand promise of “100% Pure” to a niche audience. Below are episodes one and two of the series.