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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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McCann gets level one B-BBEE accreditation
Fifty-one percent black-owned advertising agency, McCann Johannesburg has achieved a level one broad-based black economic empowerment (B-BBEE) accreditation. The agency forms part of the global advertising leader, Interpublic Group of Companies.
An investment partnership between IPG and Identity Partners along with McCann Johannesburg increased its black ownership to 51% with a 36% black female ownership.
