Participants will examine that golden thread between brand and business strategies through insightful presentations by leading strategists; the perspective on transformation and capability building, as a critical business tactic that ultimately contributes to the building of a brand; and learn how the various brand tactics used to support marketing, advertising and PR initiatives can affect business performance.
Brand through the eyes of business strategy - how brand impacts and/or delivers the business strategy – Zeona Jacobs – director, Marketing & Corporate Affairs – JSE. Having a direct impact on revenue and market share, price sensitivity, market leverage, customer loyalty, the attraction and retention of employees, stock price and shareholder value are just some of the reasons why a brand’s overall performance plays a significant role in providing the clarity of vision required to shape and ultimately deliver on an organisation’s business strategy.
Transformation and capability building as a critical business tactic – Yusuf Randera-Rees – CEO and co-founder – The Awethu Project. Randera-Rees shares his perspective on transformation and capability building as a critical business tactic, offering insights on how to ensure that your business performs at its peak through sufficient leadership development, lean operations, and other critical strategies aimed at encouraging high performance standards, an uplifted workforce and a strong sense of accountability throughout the organisation amongst other benefits.
The real impact of brand tactics on business performance – Robyn de Villiers – chairman and CEO, Burson-Marsteller (Africa), who will advise on developing a consistent business identity through an effective communications strategy that endeavours to provide value for your target market.
Tickets are R1,500 ex VAT (10% discount for group booking of five or more). For more information, email Lucy Johnson at az.oc.aidemsemit@LnosnhoJ or call +27 (0) 11 280 5504.
