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The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.
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Assegai Awards 2024 finalists announced
The Assegai Awards are thrilled to announce the finalists for the 2024 edition of the prestigious integrated marketing awards. These accolades recognise outstanding achievements in integrated marketing and communication, celebrating creativity, innovation, and results-driven campaigns across various categories. 8 Oct 2024 Read more

Assegai Awards 2024: Extension for entries announced
The Assegai Awards, South Africa's premier showcase of integrated marketing excellence, is excited to announce an extension for entries to the 2024 competition. Mark your calendars: the new deadline is Thursday, 12 September 2024, at the close of business. 10 Sep 2024 Read more

Exciting news: Assegai Awards 2024 entry deadline extended!
To all our creative minds, agencies, and industry trailblazers – we've got some fantastic news for you! Due to an overwhelming response and a surge of outstanding entries, we are thrilled to announce that the deadline for submissions to the Assegai Awards 2024 has been extended. 2 Sep 2024 Read more

International Echo Awards partners with DMASA/Assegai Awards
In an exciting development for the South African marketing and advertising industry, the prestigious Echo Awards have partnered with the Direct Marketing Association of South Africa (DMASA) and the Assegai Awards. This strategic alliance marks a significant milestone, providing South African agencies, brands, and creatives with an unparalleled opportunity to compete on a global stage. 27 Aug 2024 Read more

Call for entries: Assegai Awards 2024 – 10 days left!
Attention all creative agencies and marketing professionals! Time is running out, with only 10 days left to submit your best work for the Assegai Awards 2024. The deadline for entries is Friday, 30 August 2024, at midnight. 21 Aug 2024 Read more

Judges of the IAS Agency Credentials Award announced
A panel of respected judges will review all Credentials Award entries, which will consist of the agency’s written credentials document as well as the agency culture. 16 Aug 2024 Read more

Announcing the judging panel for the Assegai Awards 2024
We are thrilled to announce the esteemed judging panel for the Assegai Awards 2024! This year’s panel brings together industry leaders and experts who will evaluate and celebrate the finest in marketing and advertising. 6 Aug 2024 Read more

Well-structured agency credentials continue to attract the attention of marketers
Agency credentials are so important, and we chose to focus attention on the IAS Credentials Award because we want agencies to understand just how valuable they are. We selected the Assegai Awards to host the IAS Credentials Award because they have a range of marketers on their judging panel. It was vital that agency credentials be judged by marketers and not by other agencies, as some awards are. 31 Jul 2024 Read more

Assegai Awards 2024: Get your winning entries ready!
Calling all marketers, advertisers, and creative minds! The prestigious Assegai Awards 2024 are fast approaching, and it's time to showcase your best work. With entries closing on Friday, 30 August 2024, there's no time to waste. Start preparing your winning entries now to join the ranks of South Africa's most innovative and impactful marketing campaigns. 11 Jul 2024 Read more

Agency credentials: Marketers look past awards to get to the grit
Everybody loves an award – and winning agencies almost always get a second look. However, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS), what they’re really looking for is grit - credentials that outshine trophies. 26 Jun 2024 Read more

Introducing Influencer Marketing as a new entry category for Assegai Awards 2024
We are thrilled to announce an exciting new addition to the Assegai Awards for 2024. In response to numerous requests from our valued community, we are introducing a new entry category: Influencer Marketing. This eagerly awaited category will be open for submissions starting from 30 June 2024. 13 Jun 2024 Read more

IAS Agency Credentials Award 2024: Guidance for a shot at the prize
It’s that time of year again, when agencies get an opportunity to shine up their credentials and polish their presentation to marketers waiting to be impressed. But, says Johanna McDowell, Independent Agency Search and Selection Company (IAS) CEO and Scopen partner, make sure there’s more substance than shine... 3 Jun 2024 Read more

Assegai Awards 2024: Why enter?
Standing out from the crowd is essential in the dynamic and ever-evolving marketing world. As brands vie for consumers' attention in an increasingly competitive landscape, the need to deliver impactful, memorable campaigns has never been greater. Enter the Assegai Awards – South Africa's premier celebration of direct marketing effectiveness. But why should you enter? Here are compelling reasons why participation in the Assegai Awards 2024 is a must for marketing professionals: 8 May 2024 Read more

Call for entries: Hitting the mark Assegai Awards 2024
We are thrilled to announce that the entry season for the prestigious Assegai Awards has officially opened as of 2 April 2024! It's time to showcase your exceptional achievements in the field of marketing, advertising, and communication. 8 Apr 2024 Read more

Assegai Awards 2024 season: Get ready to shine
As the digital landscape continues to evolve and innovate, recognising excellence in marketing and advertising becomes increasingly paramount. The Assegai Awards, renowned for celebrating outstanding achievements in the industry, are back for another exciting season in 2024. 27 Mar 2024 Read more

DMASA's position clarified on telemarketing classification and POPIA compliance
The Direct Marketing Association of Southern Africa (DMASA) is aware of recent statements by the Information Regulator (IR) regarding telemarketing decisions. DMASA will study this decision and act in the interest of its members. 1 Mar 2024 Read more

Dragonfly South Africa announces its sponsorship of the Assegai Awards for the 3rd consecutive year
Established in 1998 by the DMASA, The Assegai Awards serve as a prominent event to recognise outstanding achievements in direct marketing. More than just an accolade, the awards also provide a valuable networking platform for industry professionals. 29 Feb 2024 Read more

ICONAF elevates creativity as platinum sponsor for Assegai Awards 2024
The Assegai Awards proudly announces ICONAF as its platinum sponsor for the highly anticipated 2024 edition. With a focus on innovation and ingenuity, ICONAF’S partnership with the Assegai Awards promise to ignite new levels of creativity and excellence in the realm of direct marketing. 16 Feb 2024 Read more

Assegai Awards 2024: A year of innovation and engagement
The Assegai Awards, a prestigious event that celebrates excellence in direct marketing, is set to embark on an exciting journey in 2024. With a comprehensive year-long program and increased interactions with stakeholders, this year's Assegai Awards promises to be a remarkable and memorable experience for everyone involved. Let's explore the key highlights and what to expect from this highly anticipated Assegai Awards 2024 season. 7 Feb 2024 Read more

Assegai Awards - Thanks to our sponsors
Thanking our incredible sponsors for an extraordinary 2023 season! 21 Nov 2023 Read more


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Contact DMASA

Tel: 0861 362 362 / 011 929 3144
Email: gro.asamd@ofni

Physical Address
Block C 1st floor, 372/376 Oak Avenue,
Ferndale, Randburg.

www.dmasa.org