Marketing New business South Africa

Splash PR reaps Rawsonville wine region account

Splash PR, have been appointed to handle publicity for Rawsonville Wine & Tourism, an organisation set up and funded by the wine region’s wineries, tourism facilities and local businesses to encourage and manage economic upliftment in the area.

Rawsonville Wine and Tourism focuses on improving existing tourism facilities, and encourages new ventures such as restaurants, delicatessens, farm stalls, craft stalls and art galleries.

It acts as a forum for wine farmers to share knowledge and for the community to work together in dealing with social issues such as the upliftment and education of farm labourers, alcohol abuse and AIDS awareness.

Splash PR will handle publicity for the region in order to raise the profile of the area and to attract both investors and tourists to Rawsonville.

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