Spier Brand Manager - Wines South Africa

The Spier brand manager for Wines South Africa plays a key role in creating and implementing the wines brand strategy in South Africa. You will work closely with the marketing and sales team on developing the marketing tools to drive wines business growth in South Africa.

Key responsibilities

• Develop and execute innovative marketing campaigns that align with the Spier marketing and sales strategy.
• Manage project workflows and ROI with creative agencies
• Manage key brand assets and elements in the South African market – including merchandise, trade, website, photography, CRM.
• Execute creative communication campaigns through B2B and B2C channels including digital, events, retail, ATL, PR and other
• Work closely with the South African wines sales and distributions teams to achieve their sales targets.
• Work closely with production and winemaking teams to implement marketing outputs.
• Manage and mentor the Wines marketing coordinator
• Collaborate closely with the Spier marketing team to one Spier brand
• Commission and leverage market research and consumer insights to inform strategic decisions
• Maintain and improve marketing procedures
• Report monthly on marketing initiatives against set performance metrics.

Minimum qualifications and experience

• Minimum of five years' experience in a senior brand management role
• Bachelor's degree in marketing, business, communications, or a related field
• Experience with digital, trade, ATL, BTL, CRM marketing tools

Desirable

• FMCG and alcoholic beverage-related marketing experience
• Experience in or a good understanding of the South African wine industry
• Passion and love for wine industry
• Experience with Google Analytics or other analytics tools
• Experience with Canva and other design tools

Skills and attributes

• Strong personal alignment with the Spier’s vision and values.
• Ability to communicate clearly and effectively-both abstract and concrete concepts-across all levels of the organization.
• Skilled in analysing and presentation to support strategic decision-making
• Creative and strategic thinker with the ability to implement actionable marketing plans.
• Capable of producing clear ROI reports for marketing activities.
• Highly organised with excellent time management skills and the ability to juggle multiple tasks and shifting priorities.
• Proactive, responsible, efficient, confident, and self-motivated
• Able to work independently while maintaining strong team communication and collaboration

Other:

• Must have own vehicle and drivers licence
• Must be able to travel in the year
• Hybrid role – must be in the office on the farm at least 3 days a week

Company Description

Spier is one of South Africa's oldest and most loved wine farms, where centuries of history blend seamlessly with innovative thinking and a deep commitment to regeneration.

Posted on 15 May 17:18, Closing date 2 Jun