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    Dentsu Creative scores second win under Pepkor umbrella with FoneYam

    FoneYam, an innovative smartphone rental brand focused on bridging the digital gap, has appointed Dentsu Creative South Africa as its lead creative agency. Much like Capfin, which was also awarded to Dentsu Creative, FoneYam sits under the Pepkor umbrella.
    Dentsu Creative scores second win under Pepkor umbrella with FoneYam

    With over one million customers as of November 2024, FoneYam provides affordable access to smartphones through PEP and Ackermans stores. Customers can rent smartphones with low monthly payments and have the option to purchase the device at a fair market value at the end of the rental period.

    Nkanyezi Masango, chief creative officer at Dentsu Creative South Africa, shared his perspective: "The opportunity to develop a brand personality from scratch is rare. We’re thrilled to have a shot at building this brand and help embed it in South African culture."

    Roxana Ravjee, chief executive officer at Dentsu South Africa, added: "With my background in this sector, I fully support FoneYam's offering, as it is a game-changer in the cellular industry. We're bringing our best talent, creativity and strategic thinking to ensure the brand reaches its full potential."

    This collaboration aims to accelerate FoneYam’s mission of digital inclusion, providing South Africans with affordable smartphone technology and a seamless customer experience.

    Dentsu
    Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-cantered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

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