Search advertising | Bizcommunity

Search advertising | Bizcommunity

News

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Research

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

The strategic imperative: in-house ‘savings’ vs the outsourced advantage

Digital

The strategic imperative: in-house ‘savings’ vs the outsourced advantage

Issued by TDMC 30 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

The AI revolution in search: How to stay visible in a changing digital landscape

Digital

The AI revolution in search: How to stay visible in a changing digital landscape

Issued by Dentsu 10 Mar 2025

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Digital

Google monopoly ruling: where the tech giant goes from here

Renaud Foucart 19 Aug 2024

This is a landmark antitrust ruling against Google that may have wide reaching effects.

Services

Court says Google did violate antitrust laws

Lindsey Schutters 6 Aug 2024

Source: © 123rf Patrick Carmody, CEO of Conversation Lab, looks at how the shift to AI-powered answer engines are and will challenge Google

Artificial Intelligence

The shift to AI answer engines. A challenge for Google?

Patrick Carmody 6 Aug 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Digital

The year machines got smart and digital marketing came out on top

Roan Mackintosh 15 Feb 2023

Ogilvy South Africa breaks records at 2022 Assegai Awards

Marketing & Media

Ogilvy South Africa breaks records at 2022 Assegai Awards

Issued by Ogilvy South Africa 30 Nov 2022

Advertising

UK advertising spend estimated to rise to £35bn this year

27 Oct 2022

Source: © rawpixel

PR & Communications

Without data analytics, influencer campaigns are a waste of money

Nicola Tarr 17 Jan 2022

UK advertising spend to exceed £29bn this year

Advertising

UK advertising spend to exceed £29bn this year

3 Nov 2021

Digital ad spending in the US to pass $200bn mark by 2022

Advertising

Digital ad spending in the US to pass $200bn mark by 2022

9 Sep 2021

Digital advertising revenue to reach $500bn globally in 2022

Advertising

Digital advertising revenue to reach $500bn globally in 2022

2 Sep 2021

Pay-tv cap won't save the SABC, measurement and innovation will

Advertising

Pay-tv cap won't save the SABC, measurement and innovation will

Oresti Patricios, Issued by Ornico 6 Aug 2021

Thinking about your media mix - OOH and Google Ads

OOH

Thinking about your media mix - OOH and Google Ads

9 Jun 2021

Do you think Google 'tricks' users into clicking ads?

Advertising

Do you think Google 'tricks' users into clicking ads?

13 Nov 2020

Leading with data in SSA

Digital

Leading with data in SSA

Issued by Dentsu 8 Apr 2020

Image by Miguel Á. Padriñán via .

Media

The short to medium-term impact of the Covid-19 outbreak on the SA media environment

Chris Botha 18 Mar 2020

Image source: .

Media

Covid-19 and its potential effect on media in SA

Sandra Cross, Mercia Lampen, Richard Lord 17 Mar 2020

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

Research

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

21 Nov 2019

Gartner's CMO Spend Survey 2018/19: Key insights revealed

Research

Gartner's CMO Spend Survey 2018/19: Key insights revealed

13 Nov 2018

UK advertising spend in Q1 2018 rose 5.9% to reach £5.7bn

Research

UK advertising spend in Q1 2018 rose 5.9% to reach £5.7bn

31 Jul 2018

Warc's Global Ad Trends report focus on search advertising

Research

Warc's Global Ad Trends report focus on search advertising

31 May 2018

Let's talk blockchain

Digital

Let's talk blockchain

Shantel Morgan 30 Apr 2018

#BizTrends2017: The gamechangers for digital marketers

Trends

#BizTrends2017: The gamechangers for digital marketers

Pilira Mwambala 27 Jan 2017

Be responsive online or risk being left behind

Digital

Be responsive online or risk being left behind

Felix Erken 26 Aug 2016

PwC and IAB SA launch third digital adspend study

Digital

PwC and IAB SA launch third digital adspend study

Issued by IAB South Africa 8 Jun 2016

Sadek Jake Alam

Advertising

Big data and content marketing: A match made in heaven

Sadek Jake Alam 19 Apr 2016

[Bookmark Awards 2016] All the winners

IAB Bookmarks Awards

[Bookmark Awards 2016] All the winners

4 Mar 2016

Alphabet vaults past Apple as most valuable firm

Digital

Alphabet vaults past Apple as most valuable firm

2 Feb 2016

SEM - Paying for web traffic. What, why, how?

Digital

SEM - Paying for web traffic. What, why, how?

Sophie Baker 21 Aug 2015

As antitrust case looms, 'Peak Google' debated

Digital

As antitrust case looms, 'Peak Google' debated

26 May 2015

The case for the IAB PwC SA internet ad revenue report

Advertising

The case for the IAB PwC SA internet ad revenue report

Leigh Andrews 30 Mar 2015

Seven key trends in digital marketing

Digital

Seven key trends in digital marketing

Ben Evans 20 Mar 2015

Stephen Sandmann

Online Media

Digital marketing's SEO: What is it and how does it impact businesses of all sizes?

Stephen Sandmann 27 Nov 2014

Facebook challenging Google in online ad market

Advertising

Facebook challenging Google in online ad market

16 Oct 2014

Andrea Mitchell

Mobile

DigiChat with Andrea: Mobile Advertising & Marketing

Andrea Mitchell 23 Jul 2014