News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Ads & Rates

Submit content

My Account

South Africa

Results for market+segmentation

News

Nedbank, PALS partnership boosts new-era farming with Next Level Training
Agriculture
Nedbank, PALS partnership boosts new-era farming with Next Level Training

15 Mar 2024

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies
Marketing & Media
Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Steering FMCG growth with GIS insights
Marketing & Media
Steering FMCG growth with GIS insights

Issued by AfriGIS 30 Jan 2024

In a struggling economy, market to Millennials or miss out
Marketing & Media
In a struggling economy, market to Millennials or miss out

Bertie Jacobs, Issued by North-West University (NWU) 13 Oct 2023

Mike Smollan, Chief Growth Officer at Smollan
Retail
How trade marketing can be a win-win solution for B2B and B2C

Mike Smollan 16 Aug 2023

Zeitgeist - market-first real-time tool for predicting concept and conversations trends
Marketing & Media
Zeitgeist - market-first real-time tool for predicting concept and conversations trends

Issued by Dentsu 26 Jan 2023

Jaen Beelders, Director and Head of Analytics Business Stream at 21st Century
HR & Management
7 skills every HR professional needs to succeed in the world of work - Part 1

Jaen Beelders and Elmen Lamprecht 29 Sep 2022

#LunchtimeMarketing: Why is TikTok winning at consumer market segmentation?
Marketing & Media
#LunchtimeMarketing: Why is TikTok winning at consumer market segmentation?

19 Aug 2022

#LunchtimeMarketing: Improving customer segmentation
Marketing & Media
#LunchtimeMarketing: Improving customer segmentation

12 Aug 2022

Source: Supplied: Brand Finance South Africa 100 2022
Marketing & Media
Brand Finance names SA's most valuable brands with MTN ranked no.1

8 Apr 2022

How to stand out in a challenging market
Marketing & Media
How to stand out in a challenging market

Mike de Charmoy 10 Nov 2021

Socioeconomic measures (SEMs) enable marketers to grasp realities for South Africans
Marketing & Media
Socioeconomic measures (SEMs) enable marketers to grasp realities for South Africans

Issued by Ebony+Ivory 4 Aug 2021

Media planning that interprets multiple studies to position brands
Marketing & Media
Media planning that interprets multiple studies to position brands

Issued by Ebony+Ivory 28 Apr 2021

#TheFutureofMeasurement: Part 2: A world without cookies? What next?
Marketing & Media
#TheFutureofMeasurement: Part 2: A world without cookies? What next?

Andrew Smit & Jade Arenstein 14 Apr 2021

Perfect purchasing power ratios
Marketing & Media
Perfect purchasing power ratios

Issued by Ebony+Ivory 10 Feb 2021

Market segmentation: people and places
Marketing & Media
Market segmentation: people and places

Issued by Ebony+Ivory 29 Jan 2021

2021 - The road to recovery
Marketing & Media
2021 - The road to recovery

Issued by Ebony+Ivory 12 Jan 2021

Develop products and market them with women in mind
Retail
Develop products and market them with women in mind

Kerry Thomas 25 Aug 2020

Digital transformation in Africa
ICT
Digital transformation in Africa

Mark Walker 17 Mar 2020

Screengrabs from the ad.
Marketing & Media
#OrchidsandOnions: Now it's Hyundai's turn

Brendan Seery 28 Jan 2020

South Africans stick to icon brands in an increasingly complex consumer landscape
Marketing & Media
South Africans stick to icon brands in an increasingly complex consumer landscape

Sarina de Beer, Issued by Ask Afrika 12 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
Marketing & Media
The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Target Group Index research achieves phenomenal year-on-year revenue growth
Marketing & Media
Target Group Index research achieves phenomenal year-on-year revenue growth

Maria Petousis, Issued by Ask Afrika 24 May 2019

How to hyper-personalise your digital communications
ICT
How to hyper-personalise your digital communications

Ross Sibbald 16 May 2019

#BizTrends2019: Business excellence in Africa relies on customer centricity
Marketing & Media
#BizTrends2019: Business excellence in Africa relies on customer centricity

Sarina de Beer 9 Jan 2019

Pierre Durand, Momentum Consult chief operating officer
Finance
#BizTrends2019: Getting back to basics

Pierre Durand 7 Jan 2019

Dali Tembo, managing director of Instant Grass International.
Marketing & Media
#BizTrends2019: The year we rethink segmentation

Dali Tembo 15 Jan 2019

Developing a tourism marketing plan in a changing world
Tourism & Travel
Developing a tourism marketing plan in a changing world

Dr. Peter E. Tarlow 6 Sep 2018

Consumer research in Zimbabwe expanded
Marketing & Media
Consumer research in Zimbabwe expanded

23 Jul 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Marketing & Media
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

Key trends in email marketing 2018: What you didn't know about this tried and tested channel
Marketing & Media
Key trends in email marketing 2018: What you didn't know about this tried and tested channel

Grant Fleming 27 Mar 2018

How the traditional automotive industry is shifting gears
Automotive
How the traditional automotive industry is shifting gears

4 Sep 2017

#DigitalMarketing: Digital trends in 2017
Marketing & Media
#DigitalMarketing: Digital trends in 2017

25 Jul 2017

Tourism & Travel
Radisson Blu Hotel CPT names Marnie Delaney-Parker as its new director of sales and marketing

27 Jun 2017

Experian SA MD Simon Russell © Monnas Photography.
Marketing & Media
Cementing the Mosaic of customer experience with Experian

Leigh Andrews 20 Apr 2017

LSM vs SEM
Marketing & Media
SEMs to replace LSMs over next two years

13 Apr 2017

Image ©
Marketing & Media
From credit-worthy to target-worthy: How predictive scoring is being used in marketing

Luke Turnbull 26 Sep 2016

Call for papers for 17th PAMRO conference
Marketing & Media
Call for papers for 17th PAMRO conference

6 Jun 2016

Angola the hot potato
Marketing & Media
Angola the hot potato

Graeme Pitt 2 Mar 2016

Milpark Education's School of Investment and Banking reviews the retail banking sector in Africa
Finance
Milpark Education's School of Investment and Banking reviews the retail banking sector in Africa

Issued by Milpark Education 17 Dec 2015

PAMRO meeting on Media Research for One Continent
Marketing & Media
PAMRO meeting on Media Research for One Continent

9 Apr 2015

Creating revenue off news and entertainment
Marketing & Media
Creating revenue off news and entertainment

Shane Radford 19 Aug 2014

Gutsy ad agency climbs the ranks by changing the rules
Marketing & Media
Gutsy ad agency climbs the ranks by changing the rules

Issued by Boomtown 6 Aug 2014

PAMRO 2014 Conference: Media Research for One Continent
Marketing & Media
PAMRO 2014 Conference: Media Research for One Continent

25 Jun 2014

Next

Let's do Biz