Global marketing | Bizcommunity

Global marketing | Bizcommunity

News

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 2 hours

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Research

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Issued by Human8 22 hours

Advertising

Publicis unseats WPP on Mars’ $1.7bn media account

1 day

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

MIC drop: Coaching Africa’s next gen in marketing, influence and culture

Marketing

MIC drop: Coaching Africa’s next gen in marketing, influence and culture

Issued by Dentsu 4 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Advertising

Amazon’s ad business boom: Raking in over $60bn

21 May 2025

Sauce Advertising wins Gold at the Smarties Awards

Marketing

Sauce Advertising wins Gold at the Smarties Awards

Issued by Sauce Advertising 12 May 2025

#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

Marketing

#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

Karabo Ledwaba 12 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Ethan September joins ANA International Echo Awards board of governors

Direct Marketing

Ethan September joins ANA International Echo Awards board of governors

Issued by DMASA 9 May 2025

Are brands wasting millions on content? The importance of intent in marketing

Marketing

Are brands wasting millions on content? The importance of intent in marketing

Issued by Penquin 7 May 2025

Delta Victor Bravo appoints Khaya Dlanga as managing partner

Marketing

Delta Victor Bravo appoints Khaya Dlanga as managing partner

Issued by Delta Victor Bravo 6 May 2025

Global stage beckons as EBM earns 10 Solal Award nominations

Retail Marketing

Global stage beckons as EBM earns 10 Solal Award nominations

Issued by Excellerate Brand Management 5 May 2025

Ogilvy celebrates multiple wins at Mondelēz International Awards

Marketing

Ogilvy celebrates multiple wins at Mondelēz International Awards

Issued by Ogilvy South Africa 24 Apr 2025

Josh Line has been appointed as the CMO for Yahoo.

Marketing

Josh Line appointed as CMO of Yahoo

1 Apr 2025

Ongeziwe "Oz" Lupuwana is the new head of integrated marketing. Source: SABC.

TV

Ongeziwe "Oz" Lupuwana joins SABC as head of integrated marketing

28 Mar 2025

AI in Advertising forum: Industry urged to understand, apply, and act

AI in Advertising

AI in Advertising forum: Industry urged to understand, apply, and act

Issued by Association for Communication and Advertising 25 Mar 2025

New Nissan CEO appointed

Dealers

New Nissan CEO appointed

20 Mar 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

CRM, CX, UX

Marcel Swain joins dentsu X to redefine brand engagement in South Africa

Issued by Dentsu 3 Mar 2025

(Image supplied)

PR & Communications

3 pillars of success for today’s communication specialists

Wilmarie Brits 7 Feb 2025

SA sees tourism rebound with 8.92 million arrivals in 2024

Tourism

SA sees tourism rebound with 8.92 million arrivals in 2024

6 Feb 2025

#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 31 Jan 2025

SA Tourism reports strong growth amid sector recovery

Tourism

SA Tourism reports strong growth amid sector recovery

14 Jan 2025

Human8 hires Niels Neudecker as managing director, US

Research

Human8 hires Niels Neudecker as managing director, US

Issued by Human8 8 Jan 2025

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Research

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Issued by Human8 21 Nov 2024

Global Citizen now comes to Rio De Janeiro, with Cyril Ramaphosa, president of South Africa

Climate Change

Global Citizen now comes to Rio De Janeiro, with Cyril Ramaphosa, president of South Africa

Issued by OnPoint PR 22 Nov 2024

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Digital

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Issued by Carbon1 14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Advertising

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Cloud

Huawei Cloud expands rapidly in SA, plans more solutions

Nqobile Dludla 25 Oct 2024

Marketing

Siemens' Keshin Govender's ‘glocal’ approach to build local resonance for a global brand

Danette Breitenbach 21 Oct 2024

Qatar Airways is leveraging AI in its new campaign. Source: Qatar Airways.

Artificial Intelligence

Qatar Airways' new AI campaign lets you star in your movie

6 Sep 2024

International Echo Awards partners with DMASA/Assegai Awards

Direct Marketing

International Echo Awards partners with DMASA/Assegai Awards

Issued by DMASA 27 Aug 2024

Effie joins Ascential’s Lions Division to amplify marketing and creative industries

Marketing

Effie joins Ascential’s Lions Division to amplify marketing and creative industries

Issued by Association for Communication and Advertising 13 Aug 2024

Source: Archive

Tourism

Tourism budget speech highlights economic and job growth

18 Jul 2024

Sandton City wins big at Global Awards in Vegas

Retail

Sandton City wins big at Global Awards in Vegas

Issued by Taryn Louch Creative 4 Jun 2024

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partner

Marketing

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partner

Issued by M&C Saatchi Abel 24 Apr 2024

Advertising

2024 ACT Good Report: Recognising leading social and environmental responsibility campaigns

12 Apr 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.

Marketing

PayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

Bruno Zhang unveils the Global Leap Program by Cloud Native Elite Club (CNEC). Source: Supplied

Cloud

#MWC2024: Huawei Cloud expands globally, eyes growing AI market

Lindsey Schutters 27 Feb 2024