Consumer behaviour | Bizcommunity

Consumer behaviour | Bizcommunity

News

South African Kerushan Govender has been elected president of the 94-year-old American Marketing Association’s New York chapter (Image supplied)

Marketing

South African elected president of AMA an opportunity for African marketing

4 hours

Virgil Bethanie | How Drip Footwear went from success to cautionary tale

How To Start Up

Virgil Bethanie | How Drip Footwear went from success to cautionary tale

Virgil Bethanie 26 Jun 2025

RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

BizTrendsTV

RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

Danette Breitenbach 24 Jun 2025

Property

Investing in South African commercial property: Top tips for 2025

19 Jun 2025

How young South Africans are redefining the hospitality industry this Youth Month

Hospitality

How young South Africans are redefining the hospitality industry this Youth Month

13 Jun 2025

The rise of shopping malls as experience-driven marketplaces

Retail

The rise of shopping malls as experience-driven marketplaces

Kelly Belman 13 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

Local content and sport key for the MultiChoice Group in FY24

TV

Local content and sport key for the MultiChoice Group in FY24

12 Jun 2025

Insights-driven marketing: Reshaping consumer market research

Research

Insights-driven marketing: Reshaping consumer market research

Issued by BMi Research 12 Jun 2025

3 innovations set to transform South Africa’s food system by 2040

Agriculture

3 innovations set to transform South Africa’s food system by 2040

11 Jun 2025

Source: © 123rf Chris Borain, executive director, IAB South Africa looks at what it take to move the digital industry forward to just keep up but to lead

IAB Bookmarks Awards

#Bookmarks2025: Embracing the challenges of the digital marketing landscape

Chris Borain 5 Jun 2025

No market research? You’re throwing good money after bad

Research

No market research? You’re throwing good money after bad

Issued by BMi Research 5 Jun 2025

Digital

Snackable content not a fad but a response

Tanika Corneleus 5 Jun 2025

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Marketing

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Issued by BA:KO by EchoHouse 4 Jun 2025

The missed opportunity of not embracing geospatial science in trade area analysis

Digital

The missed opportunity of not embracing geospatial science in trade area analysis

Issued by AfriGIS 4 Jun 2025

Easter 2025: Lightstone Retail reveals less consumer movement

Research

Easter 2025: Lightstone Retail reveals less consumer movement

3 Jun 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

White paper: Precision planning – how to build high-intent location-based campaigns

Media

White paper: Precision planning – how to build high-intent location-based campaigns

Issued by Vicinity Media 27 May 2025

Koo Govender, Publicis Groupe Africa, CEO, champions the need for an integrated approach in today’s evolving advertising landscape (Image supplied)

Marketing & Media

EXCLUSIVE: Publicis Groupe Africa's Koo Govender - Integrating media back to a unified offering

Koo Govender 26 May 2025

Celebrating excellence in research - Samra Annual Conference 2025 award winners announced

Research

Celebrating excellence in research - Samra Annual Conference 2025 award winners announced

Issued by SAMRA 23 May 2025

Source: © 123rf Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22f May as they announce the upcoming release of the latest Marketing All Product Survey (Maps)

Media

Maps shows radio and TV's resilience

21 May 2025

4 ways to prepare your hospitality business for a South African winter

Hospitality

4 ways to prepare your hospitality business for a South African winter

Issued by Business Partners Limited 20 May 2025

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Marketing

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Vanessa Bolosier, Issued by Incubeta 20 May 2025

Islam Eldessouky. Source: YouTube.

Advertising

#Exclusive: What’s in a name? Islam ElDessouky on Coca‑Cola’s reimagined Share a Coke

Karabo Ledwaba 19 May 2025

Carl Willoughby chief creative officer, TBWA and chairman - Creative Circle Awards says Awards are a reminder that even in this age of algorithms, that brilliant, brave creativity still matters (Image supplied)

Advertising

Exclusive: TBWA's CCO Carl Willoughby: More than just bragging rights - awards matter to creativity, credibility, business

Carl Willoughby 14 May 2025

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Financial Services

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Jon Jacobson, Issued by Omnisient 13 May 2025

4 ways to thrive as a SA hospitality SME in winter

SMEs

4 ways to thrive as a SA hospitality SME in winter

13 May 2025

Music strikes a chord for SA’s consumer class

Research

Music strikes a chord for SA’s consumer class

Issued by BrandMapp 13 May 2025

Converge 2025 Cape Town: SA e-commerce still has room to grow and groceries could be the next big opportunity

E-commerce

Converge 2025 Cape Town: SA e-commerce still has room to grow and groceries could be the next big opportunity

Issued by NielsenIQ 9 May 2025

Research highlights travel trends and market growth in the Middle East

Tourism & Travel

Research highlights travel trends and market growth in the Middle East

8 May 2025

The power of omnichannel

Marketing

The power of omnichannel

Issued by Red October Technologies 5 May 2025

Source: Supplied. Rory Brachner, founder of Doshguide.

Finance

How a costly financial mistake inspired SA’s first flat-fee financial advice platform

6 May 2025

Sarah Griffiths joins Red and Yellow as new head of marketing

Marketing

Sarah Griffiths joins Red and Yellow as new head of marketing

Issued by Red & Yellow 24 Apr 2025

Research

Family-driven brand loyalty – the power of shared values

Issued by KLA 23 Apr 2025

Taverns and shebeens offer untapped potential for drinks brands

Informal Retailing

Taverns and shebeens offer untapped potential for drinks brands

22 Apr 2025

Banking

Online shopping surges 51% as South African consumers shift to digital, Absa reports

22 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Flexible return policies can make or break online sales - FedEx survey

E-commerce

Flexible return policies can make or break online sales - FedEx survey

16 Apr 2025

Is it the end of traditional CX and the rise of consumer dictatorship?

CRM

Is it the end of traditional CX and the rise of consumer dictatorship?

Dheeraj Gowrie 9 Apr 2025

Africa set to leapfrog developed nations in packageless retail

Design

Africa set to leapfrog developed nations in packageless retail

Issued by DY/DX 27 Jan 2025

Global brands in developing markets: The unseen environmental and commercial gaps

Design

Global brands in developing markets: The unseen environmental and commercial gaps

Issued by DY/DX 16 Jul 2024

Form personal connections with customers through events and sponsorships

SMEs

Form personal connections with customers through events and sponsorships

Issued by SME South Africa 7 Apr 2025

The power of in-store advertising for alcohol retailers

Retail Marketing

The power of in-store advertising for alcohol retailers

Issued by Smart Media 4 Apr 2025

AI or die: The flight plan for AI-powered marketing in 2025

Artificial Intelligence

AI or die: The flight plan for AI-powered marketing in 2025

Issued by V5 Digital 2 Apr 2025

Source: Supplied. Mthobisi Kgathi, Business Development Manager – Health & Retail Solutions, BCX.

Medtech

The digital transformation of community pharmacies: from scripts to smart services

Mthobisi Kgathi 28 Mar 2025

82% of South Africans are using loyalty schemes

Research

82% of South Africans are using loyalty schemes

27 Mar 2025

#Budget2025: Navigating everyday living amid rising VAT and food prices

Retail

#Budget2025: Navigating everyday living amid rising VAT and food prices

24 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social Media

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

Bucket lists drive a shift in shopping habits: happiness over possessions

Sales

Bucket lists drive a shift in shopping habits: happiness over possessions

18 Mar 2025

5 essential website trends for 2025 and how WordPress addresses them all

Digital

5 essential website trends for 2025 and how WordPress addresses them all

Issued by Domains.co.za 17 Mar 2025