Brand engagement | Bizcommunity

Brand engagement | Bizcommunity

News

Marketing

How Africa’s diverse market is reshaping experiential commerce strategies

Bonita Christie 9 Oct 2025

Youth Marketing

Why Francophone Africa's youth are rewriting the rules of brand engagement

Passy Nopoudem 3 Oct 2025

How can South African retailers use augmented reality to improve shopping experiences?

Technology

How can South African retailers use augmented reality to improve shopping experiences?

Melusi Makhoba, Issued by University of Johannesburg - Marketing Management 11 Sep 2025

The Future Is Female and She’s Gaming It

Women's Month

The Future Is Female and She’s Gaming It

Issued by Dentsu 4 Sep 2025

ESG

Cycle for Change campaign sets a high standard for purpose-led brand investment

Issued by MANGO-OMC 29 Aug 2025

From ads to entertainment: How brands can win the attention war

Research

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Issued by Kantar 27 Aug 2025

South African women are driving retail trends – and brands should be paying attention

Women's Month

South African women are driving retail trends – and brands should be paying attention

Issued by KLA 13 Aug 2025

Creativity sparks innovation within SME South Africa

SMEs

Creativity sparks innovation within SME South Africa

Issued by SME South Africa 29 Jul 2025

How South African travel patterns are changing in 2025

Research

How South African travel patterns are changing in 2025

Issued by KLA 8 Jul 2025

Image source: wayhomestudio from

Media & Entertainment Law

What influencers and brands need to know about #sponsored disclosures

Sarah Suleman 4 Jul 2025

Mall of Africa wins top global award

Retailers

Mall of Africa wins top global award

Issued by Mall of Africa 19 Jun 2025

Source: © 123rf Kyla Booysen, senior partner manager, Special Effects Media, says Brands looking to stay culturally relevant can no longer ignore the power of gaming, especially when it comes to engaging Gen Z

Youth Month

#YouthMonth: Gaming - A gateway for Gen Z

Kyla Booysen 19 Jun 2025

Branding

5 Key Brand Development Takeaways From One Weekend Of Marketing Activities In 4 West African Cities

Issued by BA:KO by EchoHouse 19 Aug 2024

Tractor Media Holdings evolves into media and innovation hub Glynt

OOH

Tractor Media Holdings evolves into media and innovation hub Glynt

Issued by Tractor Outdoor 2 Jun 2025

Penquin powers Suzuki South Africa to new heights with high-impact Simola Hillclimb campaign

Branding

Penquin powers Suzuki South Africa to new heights with high-impact Simola Hillclimb campaign

Issued by Penquin 27 May 2025

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Media

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Issued by Red October Technologies 14 Apr 2025

Data as detective: showing you things you otherwise wouldn’t see

Marketing

Data as detective: showing you things you otherwise wouldn’t see

Gordon Wilson, Issued by Achievement Awards Group 10 Feb 2025

The two will lead the Joburg office. Source: Supplied.

Advertising

LePub taps seasoned creatives for Johannesburg office leadership roles

5 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

CRM, CX, UX

Marcel Swain joins dentsu X to redefine brand engagement in South Africa

Issued by Dentsu 3 Mar 2025

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Thumiso Masoha is FCB Africa's new chief experience officer (Image supplied)

Advertising

FCB Africa's bold move: Thumiso Masoha appointed chief experience officer

6 Feb 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

Marketing

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Thotbox: Pioneering connections between brands and communities through innovative solutions

Radio & Audio

Thotbox: Pioneering connections between brands and communities through innovative solutions

Issued by Thotbox 29 Nov 2024

Michel van Rijmenant, CEO of Chimera Creative outlines practical strategies for combining design, interactivity and storytelling to elevate B2B narratives (Image supplied)

Publishing

The changing role of annual reports in driving B2B narratives

Michel van Rijmenant 28 Nov 2024

Social Places launches AI responses and sentiment analysis powered by ChatGPT & BARD

CRM, CX, UX

Social Places launches AI responses and sentiment analysis powered by ChatGPT & BARD

Leroy Meyer, Issued by Social Places 20 Nov 2024

Trick or treat? Halloween spending set to decline this year

Retail

Trick or treat? Halloween spending set to decline this year

24 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)

Digital

SA Rugby steals the show at the 2024 New Generation Awards

1 Oct 2024

IMC Conference

#BehindtheIMC: Glenn Gillis on gaming and marketing

12 Sep 2024

Image supplied.

Digital

All the New Generation Awards 2024 finalists

30 Aug 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

Marketing

South African brands poised to lead as influencer marketing industry surges globally

10 Jul 2024

Africa's creative future: Leading the world through innovation and collaboration

Advertising

Africa's creative future: Leading the world through innovation and collaboration

Dawn Rowlands, Issued by Dentsu 12 Jun 2024

The Junxion team. Source: Supplied.

Marketing

Hoorah and Alexforbes partner to create in-house marketing agency, Junxion

5 Jun 2024

Marketing

Heat up your brand this winter: Successful BTL marketing campaigns to inspire your next move

Issued by Tradeway 30 May 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Issued by KLA 7 May 2024

Source: © 123rf Jochen Bis?hoff, head of global business solutions, Africa, TikTok asks what drives brands

Digital

3 key recommendations for brand engagement for marketers

Jochen Bisсhoff 8 Apr 2024

Marketing

Bravado transforms into a brand experience agency

Issued by Brave Group 7 Mar 2024

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Research

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Issued by React Customer Research 20 Feb 2024

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Advertising

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Karabo Ledwaba 16 Jan 2024

Euromonitor unveils top global consumer trends for 2024

Trends

Euromonitor unveils top global consumer trends for 2024

16 Nov 2023

Scott Thwaites is the founder of EDC Squared. Source: Supplied.

Digital

#Newsmaker: Former TikTok senior leader Scott Thwaites launches EDC squared

Karabo Ledwaba 14 Nov 2023