Digital In brief South Africa

Cape Town agency wins international award

Using LinkShare's Pay-Per-Call program, powered by RingRevenue, Cape Town-based search engine marketing agency Clicks2Customers created a marketing campaign focused on mobile search that delivered over 550 calls with over a 30% conversion rate within the first two months of launching. For this, the agency and RingRevenue received LinkShare's Golden Link Award for Innovative Publisher of the Year, given out annually to a publisher who makes use of new technology or innovative methods to drive higher sales and deliver great returns. Go to www.linkshare.com/events/golden_link_2010/winners_2010/ for more.

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