Another innovation is PEPtxt, a downloadable mobile application that allows users to message one another free. Feelgood FM, the in-store radio station not only reaches out to shoppers at store level but also allows them to text their music requests to their favourite DJ for free. The application also allows messages to be streamed live on the Feelgood FM page of the new website. The group is now bringing its shopping experience to consumers wherever they are, through both mobile and web.
"Our aim is to provide the wider South African market, which has previously lacked access to digital channels, with compelling content and engaging platforms - enriching their lives through the use of internet and rich mobile services," says PEP's MD, Leon Lourens. "Liquorice is a key partner in helping us innovate in the online space."
For more, go to www.pepstores.co.za
