According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
A campaign waged by a group of youths in Busoga to promote Parliament Speaker, Rebecca Kadaga, as future president has caught the eye of government and ultimately run into trouble.
15 Jan 2014 10:48
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International.
30 Jan 2013 11:45
After impressing African consumers with stylish mobile phones, tablet computers, and flat screen TV sets, Samsung, a global consumer electronics company has set its eyes on lucrative IT infrastructure deals with governments in Africa - in its quest for more growth on the continent.
By Walter Wafula 26 Nov 2012 12:22
MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.
By Walter Wafula 15 Oct 2012 10:25
It is estimated that by the end of 2012, there will be 735 million mobile subscribers in Africa. By 2014, the smart phone will be the main gadget that will be used to access the internet. What does this mean?
By Carole Kimutai: @CaroleKimutai 31 Aug 2012 13:06
Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media.
By Carole Kimutai: @CaroleKimutai 31 Aug 2012 12:04
Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.'
By Walter Wafula 16 Aug 2012 11:06
The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", will take place from 26-29 August 2012 in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre.
27 Jul 2012 10:17