According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
A campaign waged by a group of youths in Busoga to promote Parliament Speaker, Rebecca Kadaga, as future president has caught the eye of government and ultimately run into trouble.
15 Jan 2014 10:48
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International.
30 Jan 2013 11:45
After impressing African consumers with stylish mobile phones, tablet computers, and flat screen TV sets, Samsung, a global consumer electronics company has set its eyes on lucrative IT infrastructure deals with governments in Africa - in its quest for more growth on the continent.
By Walter Wafula 26 Nov 2012 12:22
MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.
By Walter Wafula 15 Oct 2012 10:25
It is estimated that by the end of 2012, there will be 735 million mobile subscribers in Africa. By 2014, the smart phone will be the main gadget that will be used to access the internet. What does this mean?
By Carole Kimutai: @CaroleKimutai 31 Aug 2012 13:06
Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media.
By Carole Kimutai: @CaroleKimutai 31 Aug 2012 12:04
Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.'
By Walter Wafula 16 Aug 2012 11:06
The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", will take place from 26-29 August 2012 in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre.
27 Jul 2012 10:17
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.
By Walter Wafula 12 Jul 2012 11:12
Strategic brand and communication design consultancy, the HKLM Group, has taken a step towards cementing its position as sub-Saharan Africa's leading brand consultancy with the opening of its new Nairobi office recently.
22 Jun 2012 10:55
By bringing together the media research industry across African borders, the Pan African Media Research Organisation (PAMRO) aims to produce harmonised, compatible and comprehensive audience measurement data for the entire continent. By promoting media research in Africa, PAMRO aims to assist in uncovering the opportunities that exist for growth and development in all African countries. One of PAMRO's key vehicles for bringing people together from around the continent is its annual conference, the PAMRO All Africa Media Research Conference.
15 Jun 2012 12:23
Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success.
By Walter Wafula 19 Mar 2012 10:10
Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses.
By Walter Wafula 14 Mar 2012 13:41
TransferTo and the MTN Group last week announced that the implementation of their International Airtime Transfer (IAT) partnership in MTN operating companies is well underway.
14 Nov 2011 12:15
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.
By Walter Wafula 21 Sep 2011 12:00
Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
15 Sep 2011 14:25
Pay television company MultiChoice Uganda plans to add three more channels to its lower tier bouquets in its effort to respond to customer needs.
By Walter Wafula 15 Aug 2011 12:40
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
By Issa Sikiti da Silva 25 May 2011 13:45
After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features and an expanded set of self-promotional tools. What hasn't changed, however, is our commitment to quality news, carefully edited, curated and aggregated daily by the biz editorial teams from specialist journalists, our communities of industry leaders, other news sources and press releases you submit.
23 May 2011 14:51
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
20 Apr 2011 13:11