Four millennial stereotypes that will ruin your ad campaign
Four millennial stereotypes that will ruin your ad campaign

Multiple pieces of marketing research show that Millennials are the largest generation with the greatest combined purchasing power in history. No wonder advertisers are so obsessed with this segment of the audience and the ways to reach them.

By Jana Rooheart 19 Jul 2016

Programmatic advertising increases globally
Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.

19 Jul 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts.

By Chiara Di Rago 19 Jul 2016

Reducing food loss through sustainable production practices in Africa
Reducing food loss through sustainable production practices in Africa

As Nigeria embraces a challenging economic diversification process, the United Nations Sustainable Development Goals Fund (SDG-F) is working in Kaduna to pilot an innovative approach aimed at revamping the food sector to creating new jobs for young people, increase farmers' revenues, improve productivity, enhance nutrition and reduce food loss through more sustainable production practices.

18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.

By Spero Patricios 18 Jul 2016

Building a startup in Africa means getting your hands dirty
Building a startup in Africa means getting your hands dirty

A lot of startups are moving really slow today because the founders are not getting their hands dirty. Building a startup in Africa, especially in a country like Nigeria, is no joke and you really need to go hard or go home.

By Ayilara Olatunde 18 Jul 2016