Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa

Profile

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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#FMAdFocus2018: It's the most wonderful time of the year

Ogilvy was crowned AdFocus Agency of the Year at The AdFocus Awards 2018. The agency also took home Large Agency of the Year and Mariana O'Kelly, its creative director, was named Industry Leader of the Year...

By Danette Breitenbach 28 Nov 2018

#FLS2018: Downgrade or not?

South Africa's economy is one that's vulnerable to the global economy, but it is the internal issues the country faces that will determine whether it will face a downgrade or not...

By Danette Breitenbach 15 Nov 2018

#FLS2018: The big business opportunity of franchising

Over three-quarters of franchisee owners are optimistic about the future. This optimism is translated into the growth of franchises' contribution to the GDP of South Africa - growing from 9% in 2014 to 15% today...

By Danette Breitenbach 14 Nov 2018

#ShopperInsights2019: Moving to frictionless commerce

Online retail is part of the much bigger picture of frictionless commerce where online is moving offline and offline to online. Driving this is time and convenience...

By Danette Breitenbach 12 Nov 2018

2018 Assegai Awards: The Midas touch

Ogilvy Cape Town and Johannesburg had the Midas touch at the Direct Marketing Association of Southern Africa's (Dmasa) Assegai Awards last night, turning 19 of their entries into gold awards...

By Danette Breitenbach 9 Nov 2018

#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

#ShopperInsights2019: I love you, but...

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

By Danette Breitenbach 8 Nov 2018

Magazines ABC Q3 2018: Magazine decline slower for Q3

The Audit Bureau of Circulations of South Africa's Total Magazine circulation decline continued in Quarter 4 by 1% on the previous quarter, and by 13.7% on the prior year. However, this decline is less than Q2's decline of 3.9% on the previous quarter, and by 15.1% on the prior year...

By Danette Breitenbach 8 Nov 2018

Newspapers ABC Q3 2018: First decline for total newspaper category

The newspaper category suffered its first decline for 2018 in the Audit Bureau of Circulations of South Africa (ABC) Quarter 3 2018 newspaper circulation, with a decline in the previous quarter of almost 3%...

By Danette Breitenbach 8 Nov 2018

How brands can win in the digital era

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

By Danette Breitenbach 6 Nov 2018

Brands disrupting the playing fields

Not every brand is an Amazon that can disrupt its category, but every brand can learn lessons from disruption brands; lessons that can be applied to any market...

By Danette Breitenbach 6 Nov 2018

Doing business in today's world

"The biggest risk is not taking risks. That is the reality of today," says Kuseni Dlamini, Massmart and Aspen chairperson...

By Danette Breitenbach 5 Nov 2018

#Pendoring2018: Lucky number 13

Thirteen is lucky for some and last night it was certainly Joe Public's lucky number. The agency dominated the Pendoring Awards, taking home 13 golds plus the Prestigious Umpetha Award...

By Danette Breitenbach 2 Nov 2018

Local banks shine at inaugural BrandZ Top 30 Awards

Standard Bank was crowned the country's most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands when it launched at the Johannesburg Stock Exchange on Wednesday morning...

By Danette Breitenbach 1 Nov 2018

Africa is a market of opportunity for PR

Bizcommunity.com chats to Scott Wilson, president Africa and Europe, Burson Cohn & Wolfe ...

By Danette Breitenbach 30 Oct 2018

#TopBrands2018: Celebrating iconic brands

The 20th Sunday Times Top Brands Awards saw iconic South African brand, Koo, awarded the Consumer Overall Favourite Brand Grand Prix. In the business category, another local brand, Discovery Health, was awarded the Business Overall Favourite Brand Grand Prix...

By Danette Breitenbach 25 Oct 2018

2018 Ask Afrika Orange Index: Be human

The 17th Annual Orange Index Customer Service Awards saw Woolies Food take the top spot with Burger King and Woolies (Clothing) second and third were respectively...

By Danette Breitenbach 10 Oct 2018

Report outlines the highs and lows of SA mining

Precious metals and regulatory uncertainty are dragging down the South African mining industry, in stark comparison to a positive global market...

By Danette Breitenbach 9 Oct 2018

Mining Charter: Just the catalyst to revive the industry

Although the reviewed Mining Charter is a good start, speakers at the Joburg Indaba agreed that more needs to happen if the industry is to succeed.

By Danette Breitenbach 8 Oct 2018

Manatashe: "We need to change our narrative as an industry"

The South African mining industry needs to stop badmouthing itself, so it can change how it is perceived locally and internationally...

By Danette Breitenbach 8 Oct 2018

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