Head of Events, Sponsorship & Commercial Partnerships

We are a leading hospitality and entertainment brand delivering world-class experiences across multiple venues. Our focus is on creating engaging, revenue-driving events that delight audiences and strengthen brand presence.

Who are we looking for

A commercially minded leader with a proven track record in entertainment, events, or venue management. You are strategic, creative, and able to negotiate high-value partnerships while driving revenue growth. You inspire and lead teams to deliver exceptional entertainment experiences.

What will you do

• Develop and execute a commercially focused entertainment and events strategy.
• Identify, negotiate, and manage high-value partnerships and deals.
• Maximise venue utilisation and revenue opportunities.
• Oversee major events, ensuring strategic alignment and exceptional guest experiences.
• Use data and market insights to guide decision-making and optimise results.
• Build and mentor a high-performing entertainment and events team.
• Collaborate across marketing, digital, and operations teams to integrate and promote events.

• Bachelor’s degree in business, marketing, event management, or a related field.
• 10–12 years’ relevant experience, with at least 5 years in senior management.
• Proven success in revenue generation, partnership development, and large-scale event management.
• Strong negotiation, networking, and commercial skills.
• Ability to manage multimillion-rand budgets and complex stakeholder relationships.
• Strategic thinking, innovation, and a customer-centric mindset.
• Communication
• Entertainment
• Event planning
• Leadership
• Marketing
• Sponsorships
• Strategy