Mid-weight Copywriter

Job description

• Develop fresh, strategic ideas guided by insights and client objectives

• Write original, persuasive copy for multiple platforms and format

• Contribute to campaign concepts and overall creative direction

• Interpret briefs and turn them into strong creative solutions

• Produce clear, engaging copy for digital, print, social, video and integrated campaigns

• Ensure all messaging aligns with client strategies and business goals

• Help create client presentations with strong storytelling

• Present creative concepts confidently to clients when needed

• Participate in pitches and contribute to winning new business

• Collaborate with the creative team to deliver high quality work

• Work with client services to interpret and refine briefs

• Liaise with suppliers and freelance creatives when required

• Continuously develop creative and technical skills

• Stay updated with industry trends, copywriting principles and AI tools

• 3 to 5 years within a similar role

• Marketing degree or relevant qualification

• Experience working in a marketing or creative agency

• Experience contributing to and winning client pitches

• Strong grounding in copywriting principles and excellent grammar

• Confident verbal communicator (face-to-face and telephonic)

• Ability to articulate ideas clearly to internal teams and clients

• Industry awareness and strong research abilities

• Basic knowledge of Adobe Creative Suite

• Ability to use AI tools to support copy generation

Requirements

• Concept Development

• Copywriting

• Marketing

• Writing