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This year’s theme centred on how research drives connection by deepening our understanding of consumer behaviour-bridging data with empathy and strategy with impact.
The conference culminated in the announcement of the 2025 Samra Awards, celebrating excellence, creativity, and breakthrough thinking in market research.
As the industry continues to evolve, the Samra Annual Conference remains a vital platform for professionals to learn, connect, and celebrate the role of research in driving meaningful business impact.