Traditional media | Bizcommunity

Traditional media | Bizcommunity

News

Gibs and Daily Maverick launch a Media Executive Leadership Programme

Higher Education

Gibs and Daily Maverick launch a Media Executive Leadership Programme

Issued by Daily Maverick 25 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Pictured: Davin Phillips. Image supplied.

Marketing

#BehindtheSelfie: Davin Phillips, CSA executive director

Aa-isha Hassiem 3 Apr 2025

How AAA #ShapeShifter Adam Koekemoer is leading the creative economy

Education

How AAA #ShapeShifter Adam Koekemoer is leading the creative economy

Issued by AAA School of Advertising 26 Mar 2025

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Online Media

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Kevin Cogill & Kgabele Memela, Issued by Dentsu 20 Mar 2025

Closing the gap: Nurturing middle management in the media industry for future growth

Media

Closing the gap: Nurturing middle management in the media industry for future growth

Issued by Advertising Media Forum 18 Mar 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Arik Karani says PR needs to embrace empathetic communication. Source: Instagram.

PR & Communications

#BizTrends2025: Arik Karani on how data, disinformation, and ethics will redefine PR in Africa

Karabo Ledwaba 3 Feb 2025

Social Media

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Trends

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Ronelle Bester 22 Jan 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

#BizTrends2025: Joe Public Engage's Mandlakazi Mpahlwa highlights 3 factors driving PR

PR & Communications

#BizTrends2025: Joe Public Engage's Mandlakazi Mpahlwa highlights 3 factors driving PR

13 Jan 2025

TenacityPR introduces media buying services

PR & Communications

TenacityPR introduces media buying services

Issued by TenacityPR 7 Jan 2025

Media

As trust plummets, how can mainstream media rebuild credibility?

Anita Varma 6 Jan 2025

Integrate to innovate

Radio & Audio

Integrate to innovate

Issued by Motherland OMNi 13 Dec 2024

How Blue Label Media is using Ringas bulk airtime vouchers as advertising space

Advertising

How Blue Label Media is using Ringas bulk airtime vouchers as advertising space

Issued by Blue Label Media 13 Dec 2024

Media

‘News influencers’ are racking up billions of views – and not checking their facts

Kelly Fincham 13 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Social Media

The price of South African influence

Karabo Ledwaba 25 Nov 2024

Where have Adland's mavericks gone?

Digital

Where have Adland's mavericks gone?

Shaune Jordaan, Issued by Hoorah Digital 21 Nov 2024

Cassava Technologies CMO Ifeoma Jibunoh went from beers to broadband

Marketing

Cassava Technologies CMO Ifeoma Jibunoh went from beers to broadband

Lindsey Schutters 18 Nov 2024

South African Global Marketer Rush Bhana.

Podcasts

The decline of traditional media: How podcasts helped Trump secure victory

Rush Bhana 18 Nov 2024

Marketing

Dispatch from Pennsylvania: How marketing affects swing voters as US election looms

Dave Bussiere 28 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

10 years of local excellence: A decade of true location targeting and 1st party data

Advertising

10 years of local excellence: A decade of true location targeting and 1st party data

Issued by Vicinity Media 21 Oct 2024

Advertising

Springbok legends, Kolisi, Etzebeth, Kolbe, and Mtawarira star in new humorous Engen TVC

1 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

PR & Communications

#Exclusive: Dustin Chick: Enough of the OMGs – it’s time to ask, ‘what now?’

Dustin Chick 18 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

Source: © 123rf Adam Hunter, head honcho at Hook, Line & Sinker looks at the future of PR in a changing world on World PR Day

PR & Communications

#WPRD2024: The future of public relations in a changing world

Adam Hunter 16 Jul 2024

Nicola Nel appointed global managing director of PROI Worldwide

PR & Communications

Nicola Nel appointed global managing director of PROI Worldwide

Danette Breitenbach 11 Jul 2024

Dentsu drives innovation in African financial services

Digital

Dentsu drives innovation in African financial services

Issued by Dentsu 9 Jul 2024

Davina Malan is a managing partner at Tribeca. Source: Supplied.

PR & Communications

A 20 year evolution in PR: The need to invest in training for staff

Davina Malan 8 Jul 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

Artificial Intelligence

Meet the virtual influencers inspiring climate action

Maximilian Gerrath 2 Jul 2024

Source: UG Standard Metropolitan Republic Uganda at the 2023 Silverback Awards. Pictured centre is Josephine Muvumba, MD

Africa Month

#AfricaMonth: Josephine Muvumba, MD, Metropolitan Republic Uganda - Bringing Africa closer

Danette Breitenbach 31 May 2024

Ornico unveils financial services insights from 2023

Research

Ornico unveils financial services insights from 2023

Issued by Ornico 30 May 2024

Has radio found a new normal for the SA middle class?

Radio & Audio

Has radio found a new normal for the SA middle class?

Issued by BrandMapp 21 May 2024

6 tips to help scale up your small business

SMEs

6 tips to help scale up your small business

Grant Lapping 29 Apr 2024

Don't sleep on the untapped power of community radio

Radio & Audio

Don't sleep on the untapped power of community radio

Issued by Motherland OMNi 25 Apr 2024