Cultural relevance | Bizcommunity

Cultural relevance | Bizcommunity

News

Youth Marketing

Why Francophone Africa's youth are rewriting the rules of brand engagement

Passy Nopoudem 4 hours

"Zonke" by Takealot Advertising connects brands with SA shoppers

Retail Services

"Zonke" by Takealot Advertising connects brands with SA shoppers

7 hours

The business of belonging: Is cultural capital paying?

Marketing

The business of belonging: Is cultural capital paying?

Issued by Dentsu 1 day

Luyanda Mazibuko, SEM's creative production manager, asks how homegrown brands can actually tap into the hearts of the diverse South African market? (Image supplied)

Marketing

#ProudlySA: How local brands can win the hearts of South African consumers

Luyanda Mazibuko 2 days

Kith x adidas bring Pogba and Dybala back into the culture game

Fashion

Kith x adidas bring Pogba and Dybala back into the culture game

David Skilling 25 Sep 2025

South Africans prioritise wellness as generational differences shape health approaches

Wellness

South Africans prioritise wellness as generational differences shape health approaches

Issued by KLA 22 Sep 2025

Media

The secret to brand success: Going deeper than meme culture

Simon Spreckley 18 Sep 2025

History in the making: What does it mean for women’s rugby in South Africa?

Sponsorship

History in the making: What does it mean for women’s rugby in South Africa?

Issued by Mscsports 17 Sep 2025

Design Bridge and Partners wins Best in Show for Design at Mark Awards

Advertising

Design Bridge and Partners wins Best in Show for Design at Mark Awards

Issued by Ogilvy South Africa 10 Sep 2025

Win, lose, Springboks show why sponsors always score

Sponsorship

Win, lose, Springboks show why sponsors always score

5 Sep 2025

Limu Lab’s mission to preserve culture through tech

Primary & Secondary Education

Limu Lab’s mission to preserve culture through tech

Issued by MultiChoice 4 Sep 2025

The Odd Number will acquire a substantial stake in the company. Source: Supplied.

Advertising

#Exclusive | The Odd Number acquires stake in women-led agency Base Five

1 Sep 2025

Mihlali Nyandeni: Moving with curiosity and storytelling in OOH

Women's Month

Mihlali Nyandeni: Moving with curiosity and storytelling in OOH

Issued by Kena Outdoor 29 Aug 2025

#WomensMonth: CSA Global's Kirby Manousakis on why connection is the true currency in marketing

Women's Month

#WomensMonth: CSA Global's Kirby Manousakis on why connection is the true currency in marketing

Karabo Ledwaba 28 Aug 2025

From ads to entertainment: How brands can win the attention war

Research

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Issued by Kantar 27 Aug 2025

Cadbury LunchBar celebrates 60 years with new Caramilk flavour

FMCG

Cadbury LunchBar celebrates 60 years with new Caramilk flavour

26 Aug 2025

Nonku Nyathi, Senior Partnerships and Ecosystem Lead, Injini

E-learning

Empowering teachers: The key to edtech success in Africa

Nonku Nyathi 25 Aug 2025

The future is female (to the power of AI)

Women's Month

The future is female (to the power of AI)

Issued by icandi CQ 25 Aug 2025

Captain Fanplastic releases 2022–2024 Impact Report, with global reach in environmental education

Primary & Secondary Education

Captain Fanplastic releases 2022–2024 Impact Report, with global reach in environmental education

Issued by Soapbox 18 Aug 2025

Source: © 123rf Derek Coles, president and MD of McCann Joburg says ‘digital-first’ isn’t enough and make a case for idea-first thinking in modern advertising

Marketing & Media

McCann Joburg's Derek Coles: Stand out, don't fit in

Derek Coles 15 Aug 2025

One of the Open Chair Lionesses, Carla Ehlers, a digital designer at Ogilvy Social.Lab, says the Cannes experience showed her the value of being bold (Image supplied)

Women's Month

#WomensMonth | Open Chair Lioness Carla Ehlers: Be bold

Danette Breitenbach 12 Aug 2025

Research

What South Africa’s fast food choices reveal about brand loyalty, value and visibility

Issued by Rogerwilco 5 Aug 2025

The limited edition ice-cream launched in the UK.

Packaging

Minecraft-themed ice cream by Wall’s hits UK supermarkets

1 Aug 2025

Fashion & Homeware

Prada Group posts strong first-half 2025 results despite global challenges

31 Jul 2025

Marketing

Last call to nominate outstanding African marketing talents for AMC Awards

28 Jul 2025

Viticulture & Oenology

SA wine at a crossroads: Turning US tariffs into global brand opportunity

Jeremy Sampson 17 Jul 2025

Mzansi National Philharmonic Orchestra to showcase Beethoven’s Symphony No. 9 concert film

Film

Mzansi National Philharmonic Orchestra to showcase Beethoven’s Symphony No. 9 concert film

18 Jul 2025

Toyota SA and Old School launch lifestyle fashion collection

Fashion & Homeware

Toyota SA and Old School launch lifestyle fashion collection

4 Jul 2025

Consistency is Cannes Lions' 2025 mantra

Cannes Lions

Consistency is Cannes Lions' 2025 mantra

3 Jul 2025

Source: Supplied. Jonathan Sinden, Chief Operations Officer: L2D.

Retail & Hospitality Property

How L2D's purpose-driven strategy won 35 prestigious awards at SACSC

1 Jul 2025

(Image supplied)

Youth Month

#YouthMonth: SA's youth - Most educated, least employed; something’s broken

Charlie Wannell 20 Jun 2025

Source: © 123rf Kyla Booysen, senior partner manager, Special Effects Media, says Brands looking to stay culturally relevant can no longer ignore the power of gaming, especially when it comes to engaging Gen Z

Youth Month

#YouthMonth: Gaming - A gateway for Gen Z

Kyla Booysen 19 Jun 2025

Uber Advertising launches in-house creative studio

Advertising

Uber Advertising launches in-house creative studio

13 Jun 2025

#YouthMonth: Tebogo and Lebogang Ndala are redefining South African culinary arts

Food & bev. services

#YouthMonth: Tebogo and Lebogang Ndala are redefining South African culinary arts

Evan-Lee Courie 11 Jun 2025

MIC drop: Coaching Africa’s next gen in marketing, influence and culture

Marketing

MIC drop: Coaching Africa’s next gen in marketing, influence and culture

Issued by Dentsu 4 Jun 2025

Stars of the campaign include Oskido and LeemcKrazy. Source: Supplied.

Advertising

#BehindtheCampaign: Pepsi celebrates young kasi hustlers

3 Jun 2025

Pick n Pay and Gorilla win big at the 2025 MMA Smarties Awards

Advertising

Pick n Pay and Gorilla win big at the 2025 MMA Smarties Awards

Jordan Wallace, Issued by Gorilla 14 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

EXCLUSIVE: Levergy appoints new managing director

Sponsorship

EXCLUSIVE: Levergy appoints new managing director

6 May 2025

Cannes Lions

#Cannes2025 report says creative confidence is in crisis

2 May 2025

Taverns and shebeens offer untapped potential for drinks brands

Informal Retailing

Taverns and shebeens offer untapped potential for drinks brands

22 Apr 2025

The winners of the South African Young Lions Competition have been announced

Cannes Lions

SA Cannes Young Lions 2025 Competition winners

22 Apr 2025

Ogilvy launches an iconic Bottomless Bucket for KFC this Easter

Advertising

Ogilvy launches an iconic Bottomless Bucket for KFC this Easter

Issued by Ogilvy South Africa 17 Apr 2025

Commercial Property

Mall of Africa reveals vibrant brand campaign to redefine retail

Issued by Mall of Africa 7 Apr 2025

Marketing

Banner: From nano to micro to macro and mega brand influence: We help creators scale their careers

Issued by Brand Influence Agency 2 Apr 2025

The future of marketing is storified

Marketing

The future of marketing is storified

Candy Dempers, Issued by MediaHeads 360 27 Mar 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Sinmisola Hughes-Obisesan. Source: Supplied.

DEI

#InternationalWomensDay2025: Sinmisola Hughes-Obisesan - A visionary driving Africa's creative future

Karabo Ledwaba 7 Mar 2025

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Advertising

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Issued by Publicis Groupe Africa 3 Mar 2025