Brand strategy | Bizcommunity

Brand strategy | Bizcommunity

News

Eric D’Oliveira, chief revenue officer, Mediamark, says radio's muscle matters more than ever (Image supplied)

Radio & Audio

#WorldRadioDay | Radio asserts its place at the centre of brand strategy

Eric D’Oliveira 13 Feb 2026

Gen Z isn’t cancelling brands loudly anymore they’re muting them. Nicole Glover, executive creative director of digital at Penquin shows how brands that don’t follow through risk disappearing from relevance. (Image supplied)

Marketing

7 ways brands can avoid being quietly muted by Gen Z in 2026

Nicole Glover 10 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Social media is now the arena in which discovery, trust-building, conversation and purchase coexist in a single motion; one uninterrupted swipe (Image supplied)

Digital

One uninterrupted swipe: Social media more than the top of the funnel

3 Feb 2026

Kantar announces senior appointments in South Africa and Africa

Digital

Kantar announces senior appointments in South Africa and Africa

Issued by Kantar 20 Jan 2026

Entrepreneurship

SA entrepreneurs get new brand-building support network

13 Jan 2026

Artificial Intelligence

WPP turns decades of data into AI agents with new Agent Hub

12 Jan 2026

Branding

Design Bridge and Partners launch bold new corporate brand for Tiger Brands

Issued by Ogilvy South Africa 11 Dec 2025

VML acquires digital innovation agency

Advertising

VML acquires digital innovation agency

8 Dec 2025

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

Advertising

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

2 Dec 2025

Marketing

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

Podcasts

Why culture drives brand relevance – dentsu’s X-Rated Conversation

Issued by Dentsu 26 Nov 2025

Effie College announces inaugural South African winners

Education

Effie College announces inaugural South African winners

Issued by Association for Communication and Advertising 25 Nov 2025

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

24 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

Image credit: Skims

Aesthetic Medicine

Diarrha N’Diaye to develop beauty and fragrance at Skims

4 Nov 2025

Communications leader, Perri King, crowned at Forty Under 40 South Africa

DEI

Communications leader, Perri King, crowned at Forty Under 40 South Africa

28 Oct 2025

Advertising

Online gambling ads: Somebody has to say “enough”

Sarah Britten 27 Oct 2025

You have until 6 October to nominate. Source: WFA.

Marketing

Meet WFA's Global Marketer of the Year jury

3 Oct 2025

Heineken launches special edition Track Bottle Collection

Packaging

Heineken launches special edition Track Bottle Collection

29 Sep 2025

Youth Marketing

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

Research

2 updates in released Maps survey

12 Sep 2025

Stop taking orders. Start driving growth

Advertising

Stop taking orders. Start driving growth

Monica Gomes, Issued by Brave Group 10 Sep 2025

Your mass market strategy may be wrong. Here’s why

Marketing

Your mass market strategy may be wrong. Here’s why

Mathabatha Sexwale, Issued by Brave Group 4 Sep 2025

Public lecture on how AI can ‘level the marketing playing field’ for small businesses

Artificial Intelligence

Public lecture on how AI can ‘level the marketing playing field’ for small businesses

Issued by University of Johannesburg - Marketing Management 3 Sep 2025

Reputation, returns and market premium

PR & Communications

Reputation, returns and market premium

Nkateko Khosa, Issued by Brave Group 3 Sep 2025

Ajabu Scholarship 2025 elevates African mixologists to new heights

Training

Ajabu Scholarship 2025 elevates African mixologists to new heights

28 Aug 2025

Celebrating women who lead – and 3 years of Movie Room on DStv

Women's Month

Celebrating women who lead – and 3 years of Movie Room on DStv

Issued by The Rooms Network 27 Aug 2025

Humans + AI: The new creative powerhouse in digital marketing

Digital

Humans + AI: The new creative powerhouse in digital marketing

Issued by We Do Digital 21 Aug 2025

Source: Nedbank IMC.

IMC Conference

#BehindtheIMC | Volkswagen SA's Harpur on navigating the attention economy

Chloe Posthumus 18 Aug 2025

Only the brave make impact: Africa’s wake-up call from Cannes

Advertising

Only the brave make impact: Africa’s wake-up call from Cannes

Joseph Temitope, Issued by Dentsu 12 Aug 2025

From left to right: Julia Kleber, CEO and Lexi Hall, director Africa. Source: Supplied.

PR & Communications

Lexi Hall leads Kleber Group’s new Cape Town office

5 Aug 2025

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Advertising

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

4 Aug 2025

CSA Global debuts SA Chart Pulse: a new era for tracking music influence

Music

CSA Global debuts SA Chart Pulse: a new era for tracking music influence

28 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Revolutionising customer experience with ExperienceEvaluator - A game changer for CX teams

CRM, CX, UX

Revolutionising customer experience with ExperienceEvaluator - A game changer for CX teams

Issued by Kantar 23 Jul 2025

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

IMC Conference

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

Darren Morris 21 Jul 2025

#WPRD2025 | Clayton Morar Media's founder: PR is built on trust and consistency

World PR Day

#WPRD2025 | Clayton Morar Media's founder: PR is built on trust and consistency

Evan-Lee Courie 18 Jul 2025

Alkemi Collective's Bradly Howlan says World PR Day’s theme this year Building Bridges & Navigating Polarisation could not be more timely (Image supplied)

World PR Day

#WPRD2025 | Alkemi Collective's Bradly Howland: Building bridges in a world that needs it more than ever

18 Jul 2025

Tini Sevak, VP of audiences & data, CNN International Commercial, says credible news environments offer something rare and powerful: trust (Image supplied)

Media

Credible news environments offer something rare and powerful to brands

Tini Sevak 15 Jul 2025

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Marketing

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Issued by Daily Maverick 14 Jul 2025

Game launches its Great Value Instant Noodles range

FMCG

Game launches its Great Value Instant Noodles range

8 Jul 2025

LM Relations builds on 12 years of excellence with 3 strategic appointments

Marketing

LM Relations builds on 12 years of excellence with 3 strategic appointments

Issued by LM Relations 7 Jul 2025

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Marketing

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Issued by Daily Maverick 2 Jul 2025

Nedbank's latest campaign #GetMoneyFit draws inspiration from the parallels between physical fitness and financial wellness (Image supplied)

Advertising

#BehindtheCampaign: Nedbank's #GetMoneyFit

2 Jul 2025

Brandhead evolves: From media owner to full-service creative digital advertising agency

Digital

Brandhead evolves: From media owner to full-service creative digital advertising agency

Issued by Gida Media 1 Jul 2025

So Interactive turns 18: A milestone in digital excellence

Digital

So Interactive turns 18: A milestone in digital excellence

Issued by So Interactive 18 Jun 2025

Google’s Veo 3: Advertising’s new AI tipping point

Marketing

Google’s Veo 3: Advertising’s new AI tipping point

Musa Kalenga, Issued by Brave Group 19 Jun 2025