Agency relationship | Bizcommunity

Agency relationship | Bizcommunity

News

Marketing

Why the full-time CMO is a luxury most SA businesses can’t afford

Bernard Jansen 16 hours

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Marketing & Media

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

With more channels, more data, more expectations and less room for waste, marketers are under increasing pressure (Image source: © 123rf )

Marketing & Media

Part 1: Less noise, more nerve | How South African marketers are spending smarter; creating braver

30 Apr 2026

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

PR & Communications

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

Issued by Hook, Line & Sinker 28 Apr 2026

Whose AI is it anyway?

Marketing

Whose AI is it anyway?

Monica Gomes, Issued by Brave Group 23 Apr 2026

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

Advertising

FM AdFocus Awards 2025: The power of partnership in a changing industry

21 Nov 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

Leagas Delaney South Africa, CEO Ray Langa shares his insights from a recent trip to the West Coast of the USA (Image supplied)

Advertising

How South African advertising can be a world leader

Ray Langa 23 Oct 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Marketing & Media

VML and Nando's: Reflections on a decade long agency-client relationship

Jarred Cinman 18 Jun 2025

Cannes Lions

#Cannes2025 report says creative confidence is in crisis

2 May 2025

Jannine Purkiss challenges the age-old myth that process kills creativity. She says process should not crush creativity; it should make space for it (Image supplied)

Marketing & Media

EXCLUSIVE: Creative Chaos? Not on my watch. Why process is the secret ingredient to innovation

Jannine Purkiss 30 Apr 2025

M&C Saatchi Abel and Nando’s South Africa are to part ways. M&C Saatchi Abel founder Mike Abel reflects reflects on their incredible shared success (Image supplied)

Advertising

Exclusive: After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways

4 Mar 2025

Ogilvy’s the most awarded and most effective agency at Effies 2024

Advertising

Ogilvy’s the most awarded and most effective agency at Effies 2024

Issued by Ogilvy South Africa 6 Nov 2024

Steve Babaeko, Tsiletso Rangaka and Andrea Quaye on the stage. Source: Karabo Ledwaba.

Advertising

How 2 African creatives won at Cannes Lions through trust and collaboration

Karabo Ledwaba 16 Sep 2024

Judges of the IAS Agency Credentials Award announced

Advertising

Judges of the IAS Agency Credentials Award announced

Issued by DMASA 16 Aug 2024

Preventing the lead agency to bleed agency scenario

PR & Communications

Preventing the lead agency to bleed agency scenario

Sarah Dexter, Issued by Mullen Lowe South Africa 13 Aug 2024

Advertising

The building blocks of great brands

Mongezi Mtati 24 Jul 2024

Source: © 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails

Advertising

Cultivating creativity through strong client-agency trust

Ann Nurock 31 May 2024

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Advertising

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Issued by Association for Communication and Advertising 28 May 2024

EssenceMediacom impresses with 2023/2024 Scopen results

Media

EssenceMediacom impresses with 2023/2024 Scopen results

Issued by EssenceMediacom 6 May 2024

Marketing

Transforming marketing strategies through actionable KPIs

Juan Venter 29 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing

Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process

Marketing

Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing

Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

Up close and personal or miles apart? Find out at the Nedbank IMC 2023

Marketing

Up close and personal or miles apart? Find out at the Nedbank IMC 2023

Issued by IMC Conference 4 May 2023

Marketing

MullenLowe partners with Sasko to launch new campaign celebrating the people behind the brand

Issued by Mullen Lowe South Africa 22 Mar 2023

Image suppplied. Amy Rodgers, head of Warc Creative. “Does the strength of the relationship between client and agency correlate with effective work? We can answer with an emphatic ‘yes’"

Marketing

Research finds strong client-agency relationships lead to more effective work

2 Mar 2023

Marketing

Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Marketing

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Niamh NicLiam 25 Jan 2023

#BizTrends2023: More heart - a micro trend that will make a mega difference

Advertising

#BizTrends2023: More heart - a micro trend that will make a mega difference

Gillian Rightford 9 Jan 2023

Judges of the IAS Agency Credentials Award announced

Direct Marketing

Judges of the IAS Agency Credentials Award announced

Issued by DMASA 12 Sep 2022

Agency credentials: So much more than swagger

Direct Marketing

Agency credentials: So much more than swagger

Issued by DMASA 30 Aug 2022

Source: © rawpixel Is the age-old billable hours system starting to give way to the rise of ‘output-based costing? It might be the case

Advertising

Output-based costing: An alternative to billable hours for agencies?

Johanna McDowell 28 Jul 2022

Source: © Robert Nyman Building the Great Wall of China was highly complex, just like the agency market in that country

Research

Agency Scope China 2021/22: Client satisfaction with creative & media agencies still to improve

7 Jul 2022

The real cost of pitching - and is it always necessary?

Advertising

The real cost of pitching - and is it always necessary?

Issued by TBWA 1 Jul 2022

Word Soup: The starter that waters down relationship management

Marketing & Media

Word Soup: The starter that waters down relationship management

Johanna McDowell 24 Nov 2021

'Inside intelligence' is the future of advertising

Advertising

'Inside intelligence' is the future of advertising

17 Nov 2021

Mutuality: the key to intermediary efficacy

Marketing & Media

Mutuality: the key to intermediary efficacy

Johanna McDowell 4 Nov 2021

Get the most out of your agency relationship. Plan now for a better 2022

Marketing & Media

Get the most out of your agency relationship. Plan now for a better 2022

Niamh NicLiam 30 Aug 2021

IAS Agency Credentials: So much more than swagger

Direct Marketing

IAS Agency Credentials: So much more than swagger

Issued by DMASA 20 Aug 2021

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021

Direct Marketing

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021

Issued by DMASA 11 Aug 2021

IMC Conference

#NedbankIMC2021: How to get lucky more often

Emily Stander 5 Aug 2021

Marketer-agency relationships are lasting longer than before

Marketing & Media

Marketer-agency relationships are lasting longer than before

3 Aug 2021

Media

A bumper-year of votes received for the 2021 Most Awards

15 Jul 2021