How to build a brand that lasts when the trends don't just change every year, but every dayPhoebe Opperman
NATIVE appoints new head of media strategy 27 May 201327 May 2013 WhatsappPrintPDFXLinked-inFacebookMore sharing optionsMatthew Arnold - recently appointed as head of media strategy at digital agency NATIVE, believes that understanding a consumer's digital mindset is the key.