VML Birdwatching at the Loeries | Episode 5: Building a country's brand
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VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
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Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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Basin decal emphasises brand's features
To market Nampak's Lifestyle stretch fit sanitary pad brand in recent months, TLC reportedly created another South African first in innovative washroom advertising platforms, the basin decal, designed to fit neatly over the basin's drainage hole. "The creative resembles the actual product, whilst drawing attention to its unique selling points - its stretch fit and super absorbent core - at the same time," says TLC's Brett Tucker.
