Subscribe & Follow
Trending
#AfricaMonth
Advertise your job vacancies
Jobs
- Brand and Marketing Manager Johannesburg
- CRM and Lifecycle Manager Cape Town
- Content Marketing Manager Cape Town
- Marketing Analyst George
- Spier Brand Manager - Wines South Africa Stellenbosch
- Model Booker Cape Town
- Marketing Coordinator Cape Town
- GRC Implementation Consultant (Risk Management) Johannesburg
- Financial Administrator Cape Town
- Senior Campaign Mananger Cape Town
Sony embarks on new PlayStation promotion strategy
Following its six-month review process, Sony has decided on a new global overarching strategy to promote its PlayStation brand. This includes appointing adam&eveDDB, part of Omnicom's DDB network, as its global creative agency of record.
The reasoning behind the agency review and strategic repositioning was the fact that past campaigns "didn't cross borders." The full PlayStation lineup includes its classic PS4 console to include PlayStation Pro, PlayStation VR, the PlayStation Plus membership service and the digital PlayStation Store.
Read more on Adweek.
