Ernst & Young's new visual identity is intended to be modern, dynamic and recognisable, with a system of imagery, colors, and fonts that – together – provide a powerful ‘picture' of Ernst & Young. It will be used in printed materials, in the digital environment, in client reports, on business cards and letterhead and at events – to name just a few examples.
One of the most recognisable elements of this visual identity is the ‘beam'. The yellow beam of light is a simple diagram of the process of achieving potential. It demonstrates visually how we channel and harness diverse inputs to affect results.
“Our strengthened brand reflects Ernst & Young's commitment to achieving potential,” explains Herman Hulst, Ernst & Young's global managing partner for client service and accounts.
“It's how we make a difference – for our people, our clients, and our wider communities. It's about 130 000 people working together to help each other develop and succeed professionally and personally. It's about helping our clients deliver on their promises to their markets and stakeholders. And it's about making a difference in the communities in which we live and work.”
Adds Philip Hourquebie, CEOof Ernst & Young South Africa, “This brand enhancement is part of our global integration strategy and will assist our go-to-market strategy where we will approach the client as Ernst & Young the global firm and not as an individual firm. The added value to this service offering is that all work is consistently performed by various Ernst & Young country compliance teams using similar templates and formats ensuring that objectives are achieved.”
