What was a series of industrial buildings is now a relaxed meander through 25 specialty boutiques, restaurants and design studios. The synergy of creative souls, aloes, 1930s architecture and unique products - from clothing, toys, objects, to food and furnishings - make for an ambiance that is refreshing as it is quintessentially Johannesburg.
The campaign aims to educate Joburg locals about the diversity of their city and urges them to become knowledgeable Joburg ambassadors. The campaign includes a Facebook driven outreach competition where locals can upload and share their favourite Joburg experiences. In addition, visitors to the Facebook page can test their knowledge of Joburg by entering the Facebook quiz. For more, go to the Facebook page, www.joburg.co.za or follow on @Joburgtourism.
