The organisers have aligned themselves with media partners and sponsors that are in line with this strategic direction for the event. "Previous marketing strategy, communications and alliances have reflected our commitment toward delivery of a bridal exhibition representative of all cultures of South Africa, and indeed Africa. This is our opportunity to re-affirm our position as South Africa's premier multicultural celebration of bridal goods, wares and services," says Reuvers of NichePro (Pty) Ltd.
NichePro will once again be hosting a gala event in aid of raising funds for various selected charities. This year the event takes place at Bridal Africa, Gauteng on Friday 27 May 2005 - the 2005 Bridal Africa Young Designer Award will be presented at this event.
For more information go to www.bridalafrica.co.za
