“Our recent collaboration with Travelstart resulted not only in record-breaking customer registrations, increases in traffic and time browsing TFG sites, but also engagement on our social platforms, which expanded our communities,” says Robyn Cooke, head of e-commerce at TFG.
Traffic to the TFG shopping sites increased around 8% as a direct result of this partnership. The collaboration gave online shoppers the opportunity to win a trip for two to London including flights, accommodation and a R10,000 tfg.co.za voucher to spend on items for the trip.
TFG also collaborated with SA Florist on a ‘We really, really like you’ Valentine’s Day campaign, and more recently with Cybercellar in the lead up to Father’s Day, with shoppers eligible to win beer for their dad for a year.
“These campaigns expose the online TFG product offering to a wider audience through innovative experiences and exciting offers, providing customers with wider choice, better value and more convenience. The campaigns are also a two-way street, with our partners also seeing great results in terms of revenue, traffic and social engagement.”
Cooke says results from the collaborations have consistently exceeded the group’s expectations. While driving revenue is a leading objective, watching customers engage with group brands in ways never before seen has been the most surprising outcome.
